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What Moltbook's Explosive Growth Means for Brand Marketing
Moltbook hit 1.6M users in two weeks with AI-only posting. CMOs must prepare for agent-first marketing or risk irrelevance.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Asia-Pacific Secures Five Jury President Roles at Cannes Lions 2026
India dominates Asia-Pacific's five Cannes Lions 2026 jury roles, with Publicis CEO Anupriya Acharya leading Creative Data for the first time. A regional power play.
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Publicis Groupe Posts 5.6% Growth, Widens Competitor Gap to 700bps
Publicis Groupe's 5.6% growth crushes rivals by 700bps while hitting record 18.2% margins. AI now powers 73% of its business—proving growth and profitability aren't mutually exclusive.
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Havas Launches Dedicated Talent Communications Division Across APAC
Havas formalizes talent communications as a standalone strategic capability across APAC. Employee branding is no longer just HR support—it's now a revenue-driving service line.
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Hisense Appoints Bench Media as Lead ANZ Agency After Review
Hisense taps Bench Media to drive ANZ growth through unified brand and performance strategy. A critical move as consumer electronics competition intensifies.
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India Secures Two Cannes Lions Jury Presidencies for First Time
India secures two Cannes Lions jury presidencies for the first time, signaling the country's emergence as a global creative powerhouse in data innovation and purpose-driven work.
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Google Doubles India Workforce as US Visa Costs Hit $100K
Google's India expansion to 34,000 workers signals a strategic shift as US visa costs hit $100K. CMOs should watch talent migration reshape tech hiring globally.
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Pinterest Appoints Meta's Damian Kim as APAC Enterprise VP
Pinterest poaches Meta's Damian Kim to lead APAC enterprise sales push. The hire signals intensified competition for Asian advertising budgets as platforms chase growth outside North America.
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72% of Singapore Firms to Deploy Agentic AI by 2028
72% of Singapore firms plan agentic AI deployment by 2028, but governance and skills gaps threaten readiness. CMOs must act now on workforce upskilling.
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Atlassian Cuts Date Picker Keystrokes 77% With Accessibility-First Design
Atlassian cut date picker keystrokes 77% by embedding accessibility into its design system. CMOs: systematic inclusive design scales compliance across 50+ products.
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TikTok Names First Southeast Asia Agency Partners
TikTok names first Southeast Asia agency partners, formalizing its ad ecosystem as the region drives 24.4% of global ad revenue. CMOs must understand which agencies lead in commerce and performance marketing.
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Bain Capital Acquires FineToday for $1.29B in Japan's Largest Consumer Buyout
Bain Capital's $1.29B FineToday acquisition marks Japan's largest consumer buyout as PE firms pivot from IPOs to private sales. CMOs should note the 36% China revenue exposure reshaping Asian beauty strategies.