lists
Affiliate Tools in Asia: 8 Platforms to Check Out
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
Crypto Scandal in Hong Kong Triggers PR Firestorm
Hong Kong's HK$1.6 billion JPEX fraud exposes influencer liability risks and forces CMOs to rethink crypto partnerships under tighter regulatory scrutiny.
news
CMOs: Is Your Brand Ready to Leverage Solar-Powered Suppliers?
Fashion brands are racing to solar-power Asian suppliers, but SMEs need financing help to join the transition.
news
SoftBank, OpenAI to Launch Enterprise AI for Corporate Japan
SoftBank and OpenAI launch enterprise AI for Japan's 62% of lagging corporations in 2026. CMOs gain faster campaign cycles and voice-enabled content tools.
news
France Seeks Shein Site Suspension as Paris Store Opens
Shein faces French site suspension over illegal products as Paris store opens, signaling how regulatory crackdowns are reshaping Asian e-commerce expansion into Europe.
news
Singapore Brands Report Higher Returns as Affiliate Budgets Shift to Creators
Singapore brands are shifting affiliate budgets to creators and seeing 65% ROAS gains. Here's why hybrid compensation models are winning.
lists
The APAC PR Starter Kit: 6 Tools to Build Your Comms Stack
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
lists
9 Data-Driven Fashion Brands Upending Retail Comms in Asia
Data-driven fashion brands are winning Asia's retail shift. See how 9 leaders use AI and analytics to drive conversions when consumer spending tightens.
news
Crisis Comms: India ED Freezes Anil Ambani's Reliance Group Assets in Probe
Anil Ambani's Reliance Group faces asset freezes and criminal charges across three agencies. CMOs managing family conglomerates must prepare for multi-front regulatory crises.
news
SE Asian Brands Shift Budgets to Creators Amid "AI Slop" Flood
SE Asian brands are ditching AI-generated content for creator partnerships as consumers demand authentic storytelling. Here's why the shift is working.
lists
Best Off-Page SEO Agencies in APAC: Five to Compare
Choosing the right off-page SEO partner in APAC is critical for organic growth. Compare five agencies with proven track records, multilingual capabilities, and measurable traffic lifts.
insights
SE Asia's Creator Economy: What the Publicis-HEPMIL Deal Signals
Publicis acquires Singapore's HEPMIL to consolidate Southeast Asia's creator economy. CMOs must decide if global scale solves cultural relevance or destroys it.