Leighton Cosseboom

Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.

brands

What Global Marketers Can Learn from XRP’s Recent Surge

XRP's 40% surge reveals how brand resilience, community advocacy, and regulatory wins drive growth. CMOs can steal these playbook tactics for volatile markets.

brands

What the TikTok-to-RedNote Shift Could Mean for Brands in SE Asia

TikTok's US ban threat is pushing creators to RedNote. SE Asian brands must prepare for influencer migration and potential platform disruption in their largest market.

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