Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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The NBA formalized a deal with YouTuber Kenny Beecham that keeps him independent while providing access and resources. How sports leagues are learning to partner with creators on their own terms.
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Agencies that adopt live campaign dashboards retain clients 34% longer, shifting from monthly PDFs to real-time transparency. How APAC marketing leaders are demanding visibility.
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Fast Video Cataloger 10 runs AI locally on Windows, sidestepping cloud privacy risks. Teams managing sensitive footage now have a privacy-first alternative.
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Du slashed ad block rates from 10% to 3-4% by embedding DoubleVerify metrics into weekly processes. A case study in how structural change beats new tools.
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Anghami has appointed Elie Chammas as Head of Advertising and Brand Studios. The 16-year media veteran has a clear mandate: move brands beyond buying ad space around music and toward investing in the music economy as a long-term growth platform. The Appointment The Arab-first audio platform has
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84% of sharing happens in private channels beyond brand analytics. Dark social and cookie phase-out create a critical measurement gap for CMOs.
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Pokémon partners with dangdut artist Happy Asmara in Indonesia, backed by the Deputy Minister of Creative Economy. A case study in global brands leveraging local culture for strategic relevance.
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Recurrent Ventures' transformation reveals how affiliate economics collapse is forcing media consolidation. The company's pivot to video, events, and direct audience relationships offers a playbook for surviving the affiliate apocalypse.
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WPP's chief AI officer reveals the hard truth: most AI agents fail because companies skip the testing required to make them work. Marketing leaders must prepare for the real work ahead.
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Koto joins TEAM LEWIS, CREAM, and Verve in opening Singapore studios, signaling a creative agency migration to Asia's regional hub. Why the city is becoming essential for brands.
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Amplified's new AttentionAI tool predicts how much attention ads will earn before spend. Early testing shows 75% of digital ads miss their target audience.
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Google's Ask Advisor unifies Ads, Analytics, and Marketing Platform into one interface. For APAC teams, beta limitations and language gaps matter more than the promise.