news
AI Agents Could Spend US$3.6B for Singapore Shoppers by 2030
AI agents could capture US$3.6B in Singapore e-commerce by 2030, but trust barriers and category readiness gaps will determine real adoption rates.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
guides
How to Monitor Backlinks: A Seven-Metric Framework for Asia
Backlinks drive rankings across Asia, but one toxic link can erase months of gains. Learn the seven-metric framework CMOs need to monitor link health and prevent penalties.
news
Inside KFC’s Hawkins Fried Chicken Pop-Up Hidden Beneath Sydney
KFC's underground Stranger Things pop-up in Sydney created urgency for the Upside Down Double launch. Limited access drives social reach while the five-week menu window extends sales momentum.
news
Omnicom Shuts Three Legacy Agencies and Cuts 4,000 Jobs After IPG Deal
Omnicom retires DDB, FCB, and MullenLowe post-IPG merger, cutting 4,000 jobs to create a US$25B advertising giant. What this means for your agency relationships.
news
Hoegaarden Launches Capybara Butt Arcade and China is Obsessed
Hoegaarden taps China's $1.5B stress-relief market with a tactile capybara arcade, shifting beer marketing from party vibes to relaxation. Sensory activations are growing 27% YoY among younger consumers seeking shareable brand moments.
news
Two Strategic Hires Signal Aggressive Tech Shift for Havas
Havas appoints two tech-focused leaders to accelerate its €400M AI transformation across Southeast Asia. CMOs should watch how the agency's Converged.AI platform delivers faster insights and privacy-compliant targeting.
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Blind Boxes Take Over Black Friday as TikTok Unboxings Surge
Blind boxes are reshaping Black Friday as Pop Mart's Labubu hits 1,200% US growth. CMOs must understand how suspense-driven retail drives conversion without heavy discounts.
news
6 Agency Leadership Changes Marketers in APAC Should Know About
Major leadership reshuffles at Kantar, Ogury, Burson, and Ogilvy signal how APAC agencies are repositioning for AI and regional growth.
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Indonesia Tightens Digital Rules, Summons Cloudflare Over Gambling Site Shielding
Indonesia summons Cloudflare and 24 others for unregistered operations, escalating digital governance enforcement across Asia's largest economy.
news
EU Clears Omnicom–IPG Megamerger, Creating World’s Largest Ad Group
EU regulators clear Omnicom-IPG's $13.3B megamerger, creating the world's largest ad group. What it means for agency consolidation and your vendor strategy.
news
Roblox Ramps Up APAC Comms Hiring as Youth-Safety Rules Tighten
Roblox is beefing up APAC comms to navigate tightening youth-safety rules. CMOs should watch how gaming platforms build regulatory credibility amid age-verification rollouts.
news
Google’s AdStack On the Chopping Block, Asia Prepares for a New Programmatic Era
Google's ad tech breakup could cut Asia's ad costs by 15-20%, forcing CMOs to rethink programmatic strategies as regional hubs prepare for a new competitive era.