news
SE Asian Brands Shift Budgets to Creators Amid "AI Slop" Flood
SE Asian brands are ditching AI-generated content for creator partnerships as consumers demand authentic storytelling. Here's why the shift is working.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
lists
Best Off-Page SEO Agencies in APAC: Five to Compare
Choosing the right off-page SEO partner in APAC is critical for organic growth. Compare five agencies with proven track records, multilingual capabilities, and measurable traffic lifts.
insights
SE Asia's Creator Economy: What the Publicis-HEPMIL Deal Signals
Publicis acquires Singapore's HEPMIL to consolidate Southeast Asia's creator economy. CMOs must decide if global scale solves cultural relevance or destroys it.
news
DDB Asia Under Review as Omnicom-IPG Merger Advances
Omnicom's US$13.5B IPG merger puts DDB's 90+ Asian offices at risk as three rival networks take priority. CMOs must prepare for account reshuffles.
lists
Top 5 SEO Link-Building Tools for Asia's CMOs, Compared
Local backlinks deliver 3-4x better rankings in Asia. Here's how to pick the right link-building tool for your Singapore or Hong Kong team.
news
Meta Quietly Dropped a Lead Generation Feature That Could Cut Your CAC
Meta's new lead gen tools cut CAC by 26% in Q5. Direct Salesforce integration and AI-powered campaigns are reshaping how Asian brands capture qualified leads.
news
Starbucks China Stake Sale Draws Bids, Brand Loyalty Metrics Tracked
Starbucks' China stake sale signals a strategic retreat as local rivals capture market share. CMOs must learn how premium brands survive in price-driven markets.
guides
How Estée Lauder Won Asia: 5 Risk-Ready Moves CMOs Can Copy
Estée Lauder reversed a 5% sales decline with AI-driven market intelligence and supply chain diversification. Here are five risk-ready moves CMOs can copy to beat volatility in Asia.
news
BYD’s PR Tightrope Across Three Continents
BYD's profit plunged 33% as China's EV price war intensifies, but overseas sales surged 160%. CMOs must learn how to manage crisis messaging across conflicting market narratives.
news
Beijing Blinks, TikTok’s US Sale Cleared for Takeoff
China's TikTok sale approval clears the way for a US deal that protects 170 million users and 7 million businesses relying on the platform for marketing and sales.
news
Apple’s $4T Signal: What It Means for IR Strategy in Asia
Apple hits $4T as iPhone 17 demand reshapes Q4 messaging for Asian IR teams. Supply chain diversification and AI strategy clarity are now critical talking points.
campaigns
Booze & Brand Equity: Don Julio's Experiential Activation in Hong Kong
Don Julio's Hong Kong Día de Muertos activation across four premium bars offers CMOs a live test of experiential ROI during peak Q4 season.