Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Big 4 Holiday Parks is betting A$150K on customer-generated content, turning one family into year-long brand ambassadors. Here's why experience-led marketing is reshaping leisure brands.
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Malaysian PM now controls IJM takeover decision as state funds near 50% ownership. Political opposition and corruption probes threaten the RM11B deal.
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APAC's fragmented channels and regulatory complexity are slowing global AI adoption—but giving mid-market agencies a genuine competitive edge.
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CTV ad spend in Southeast Asia surged 43% as 57% of APAC marketers shift 40% of budgets to streaming. Here's which eight platforms CMOs should prioritize.
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Dentsu's record $2.18B loss signals the holding company model is breaking. APAC CMOs must rethink whether full-service agencies still deliver value.
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APAC retail media spend hits $200B by 2029. CMOs must evaluate 12 platforms reshaping commerce advertising beyond Amazon and Walmart.
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APAC agencies are racing to embed AI search expertise into leadership roles as the technology shifts from experimental to revenue-critical. Here's why your agency needs this capability now.
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Retail advertising revenue fell 6% despite record overall growth, signaling a structural shift as retail media networks redirect APAC budgets away from traditional outdoor ads.
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Multiplied opens Sydney office with veteran exec Alex Edwards as partner, capitalizing on client demand and independent agency growth across the trans-Tasman region.
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Former Mars exec Sally Tobin launches AI venture studio targeting Asia's fragmented industries. Venture studios now outperform traditional VCs with 30-40% Series A success rates.
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Venture studios are replacing traditional VCs in APAC as early-stage funding collapses. Here's why hands-on platform building beats capital-only models.
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AirAsia's branding unit targets a US$1.5B Nasdaq listing via SPAC merger, signaling Fernandes' push to unlock value from non-aviation assets across Southeast Asia's 700M consumers.