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Macquarie Names Malaysia Top ASEAN Market for 2025
Malaysia tops Macquarie's 2025 ASEAN rankings on 4.9% GDP growth and record trade. CMOs must watch this market's tech boom and supply chain shift.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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QMS Secures Exclusive Digital OOH Rights at Wellington Airport
QMS NZ secures exclusive digital OOH rights at Wellington Airport with 'The WLG', a 15m billboard targeting high-value business travelers on the main route into the capital.
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Verian Group Names Melanie Wiese Australia MD
Verian Group appoints Melanie Wiese as Australia MD to drive integrated research and communications services. Her innovation leadership strengthens the agency's regional capabilities.
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Levi's Names Vicky Skelton to Lead East Asia Pacific Growth
Levi's taps digital-first leader Vicky Skelton for East Asia Pacific growth. Her Canada playbook of data-driven retail and lifestyle expansion signals how legacy brands compete in Asia.
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Australian Media Stocks Hit 2025 Lows Amid Ad Revenue Concerns
Australian media stocks hit 2025 lows as CMOs shift budgets to CTV and retail media. Legacy platform instability is forcing marketers to reassess partner reliability.
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Salesforce Adds Malaysia, Philippines to Regional Startup Programme
Salesforce expands its startup programme to Malaysia and the Philippines, now supporting 435 startups across five Asian markets. CMOs should track how enterprise platforms compete for early-stage innovation ecosystems.
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Unilever's CMO Search Signals Social-First Priority Shift
Unilever's CMO search signals a social-first priority shift. Marketing leaders must master digital-native platforms and cultural engagement to compete for top roles.
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Jeanswest Posts AI Ads With Visible Prompts, Distorted Models
Jeanswest's AI ads featured distorted models and exposed prompts, revealing how financial desperation drives reckless technology adoption without quality control.
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Meta Loses Senior Asia Voice as Regulatory Heat Intensifies
Meta's Asia policy chief exits as Vietnam tightens content rules and Australia bans under-16s from social media. CMOs must prepare for stricter regional compliance.
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Viettel 5G Ditches Homecoming Trope for Road Trip Narrative
Viettel 5G ditches reunion clichés for a road trip narrative, reflecting how modern families actually celebrate Tết. Here's why character-driven storytelling is reshaping Asian holiday campaigns.
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Asian Agencies Scramble for Digital Talent as Client Needs Evolve
Asian agencies are scrambling to hire data analysts and social commerce experts as clients demand integrated digital skills. Traditional creative shops that don't evolve risk losing ground.
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Emotive Wins Google Pixel 10 National Campaign in Australia
Emotive wins Google Pixel 10 campaign in Australia with Oscar Piastri, positioning device switching as refusing to settle. Independent agencies are taking major tech accounts from networks.