news
Why TBWA\HAKUHODO's Clio Win Signals a Reckoning for Ad Agencies
TBWA HAKUHODO's Bronze Clio for the Smart Eye Camera signals a major shift in advertising awards—from creative novelty to measurable real-world impact.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
The $11B Market Betting on AI Orchestration Infrastructure
Orkes raises $60M Series B for AI workflow orchestration platform. Only 6% of enterprises see AI ROI; 89% of AI agents never reach production.
news
Crisis Marketing Shifts: Brands Choose Community Over Sales
Unilever's UAE team launched a community-focused campaign within days of geopolitical tensions, reaching 3.5M people. A lesson in reading local sentiment and empowered regional teams responding faster than HQ.
news
Why Gen Z's Google Search Dominance Changes Marketing Strategy
Gen Z dominates Google Search globally. Brands must shift from discovery tactics to credibility-focused content in AI-powered search.
news
How Unified Retail Media Drove Kenvue's 60% Transaction Surge
Kenvue's unified retail media platform delivered 60% transaction surge and 3.6x budget scaling in MENA, signaling the infrastructure gap reshaping APAC advertising performance.
news
ChatGPT Referrals Convert at 3x the Rate of Google Search
ChatGPT referrals convert at 3.6%, nearly 3x higher than Google search's 1.23%. Here's what this means for APAC eCommerce brands and marketing leaders.
news
SignalMelo Launches Decision-First Social Listening Platform
SignalMelo's decision-first social listening platform turns signal overload into actionable weekly priorities for marketing teams, with special relevance for APAC brands facing fragmented listening stacks.
news
LG's Home Screen Becomes Latest CTV Battleground in Asia-Pacific Ad Wars
Teads secures exclusive LG Smart TV home screen rights across APAC. A signal of wider CTV advertising consolidation reshaping Asia-Pacific.
news
Why Tech PR in Asia Is Burning Out Senior Talent
After 9 years managing Meta's Asia comms amid Vietnam compliance mandates and government crises, a senior executive stepped down. What her exit reveals about the real cost of tech PR in Asia.
news
Dubai Overtakes Silicon Valley as Enterprise AI Hub
Dubai is rapidly becoming the world's most important enterprise AI hub, driven by strict compliance frameworks and infrastructure investment. Finance and healthcare firms are deploying AI at scale.
news
The Authenticity Paradox: Why Genuine Loyalty Looks Like PR
When organic advocacy looks too coordinated to be real. The UAE's genuine community response was mistaken for propaganda. Why this matters for brands.
news
MiQ Study: 87% of Consumers Abandon the Traditional Marketing Funnel
MiQ data shows 87% of consumers abandon the traditional marketing funnel. Asian brands face unique measurement challenges as 80% of APAC consumers use AI in purchasing decisions.