Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Philippa Kelly assumes oOh!media chair role in May 2026, bringing 25+ years of finance and asset management experience. The leadership transition strengthens the Australian out-of-home advertising company's governance.
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Volkswagen appoints Jung von Matt SPREE as global social lead, consolidating six platforms under one agency. Automotive brands race to deepen social engagement as buyer behavior shifts online.
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Optus eliminates nine communications positions and brings in former NBN Co executives to lead corporate affairs. The restructure signals urgent crisis communications overhaul following years of public failures.
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Ooh Media's Reo closure signals a market shift: retailers are building in-house retail media operations to own customer data and capture full revenue. Australia's A$850M market is consolidating around owned platforms.
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Publishers are getting just 0.3% click-through from AI search engines. Ozone's new R&D Labs lets them model how content appears in ChatGPT and Perplexity—addressing a critical blind spot.
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90% of companies claim AI adoption, but only 6% have integrated it into core workflows. Data fragmentation and legacy systems are the real barriers blocking transformation.
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AI Engineer brings its first Asia edition to Singapore in May 2026, backed by OpenAI and Google DeepMind. The three-day event expects 2,000+ attendees and targets the region's most serious developer communities.
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LEGO's partnership with Ronaldo, Mbappé, Messi, and Vinícius Júnior proves athlete-integrated content drives 11.6M engagement versus traditional ads. Why brands are shifting strategy.
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Singapore's Hougang Police deployed visual misdirection to warn about online romance scams, generating 211K likes. The campaign highlights a $24.9M loss problem for marketers targeting vulnerable audiences.
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Media OutReach Newswire names FleishmanHillard veteran Kitty Lee as Managing Partner for Greater China, signaling aggressive expansion into Mainland China and the Greater Bay Area.
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Apple's Japan App Store campaign partners with 13 international artists instead of celebrity influencers, reflecting a broader industry shift toward creator partnerships over one-off endorsement deals.
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Publicis Groupe's US$600M acquisition of 160over90 signals aggressive consolidation in sports marketing as agencies compete for live audiences and measurable ROI in fragmented digital markets.