news
Publicis Taps Former Edelman APAC Strategist to Lead Vietnam Growth
Publicis Vietnam taps Edelman's Huw Gildon as CSO to unify strategy across creative, media, and PR. Vietnam's 7.5% digital ad growth is forcing CMOs to prioritize the market.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
brands
How SpaceX Builds Investor Confidence Before Going Public
SpaceX's pre-IPO playbook—controlled liquidity, regular valuation signals—costs Asian companies 25-75 basis points and billions in valuation. Here's what CMOs must learn before 2026.
insights
The Influencer Gap Costing Asia's Brands Billions
Asia's brands waste billions on influencers while losing narrative control. Learn how to rebuild credibility and track ROI in the creator economy.
brands
Jollibee’s Brand Sweep Shows the Power of Portfolio Architecture in Asia
Jollibee's three-brand sweep of ASEAN's top restaurant rankings reveals a portfolio strategy Western chains can't replicate. Here's why it matters for your competitive positioning.
news
Coda Unveils New Global Leadership Team After Completing Recharge Acquisition
Coda merges with Recharge to create a $1.75B global payments giant, consolidating Asian and European operations under Singapore leadership. Here's why the deal signals fintech's cross-border consolidation trend.
news
McCann Singapore Absorbs MullenLowe in Strategic Post-Acquisition Merge
McCann Singapore absorbs MullenLowe in strategic post-IPG merger, combining digital expertise with global network to compete with WPP and Publicis in Southeast Asia.
news
Havas Media China Bets on Joanne Zhou To Win Asia’s AI-Powered Market
Havas China promotes Joanne Zhou to lead AI-powered media strategy across Greater China, betting on localized AI tools to compete with GroupM and Publicis in Asia's digital advertising race.
news
Edelman Taps New Leaders To Power Vietnam Growth and APAC Strategy
Edelman appoints Vietnam MD and APAC strategy chief to drive regional expansion and coordinate cross-market growth in 2025.
news
YouTube Shorts Update Forces Asian Brands To Triple Output Overnight
YouTube Shorts' algorithm now buries videos older than 30 days, forcing Asian brands to triple weekly output or lose visibility entirely.
campaigns
Suntory’s -196 Mystery Gets Solved in Droga5’s Surreal New Films
Suntory finally reveals what -196 means in Droga5's surreal new films, turning three years of consumer confusion into a viral storytelling moment that educates while entertaining.
news
Netflix’s Bid for HBO and Warner Bros. Could Reshape Streaming in Asia
Netflix's $60B Warner Bros. bid could reshape Asian streaming by consolidating HBO and studio content. CMOs must prepare for major licensing shifts across India, Southeast Asia, and beyond.
news
Why Hepmil Sold to Publicis Instead of Raising Again
Hepmil's founders chose a Publicis exit over Series B funding, citing M&A execution risks. A cautionary tale for Southeast Asian startups as venture capital dries up.