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Creator Marketing Spend Hits $37B as Measurement Gap Widens
Creator marketing spend surged to $37B in 2025, but 69% of revenue is still tracked manually. CreatorIQ and Sprinklr's integration aims to solve the measurement crisis.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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OMG Group Consolidates Marketing Under Today the Brave
OMG Group appoints Today the Brave as full-service agency partner, consolidating brand strategy and media across existing and two new matcha brand launches.
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Virgin Australia Launches Travel Media Network to Monetize Loyalty Data
Virgin Australia is building a retail media network around its Velocity loyalty program to compete with United Airlines and Marriott. Travel media ad spend is projected to exceed $2B globally by 2026.
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Droga5 ANZ Wins Qantas Project Sunrise Creative Account
Droga5 ANZ defeats M+C Saatchi to lead Qantas' Project Sunrise campaign for non-stop Sydney-London and New York flights launching 2027. A significant win for the Accenture Song agency.
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WIN Group Lifts Nine Entertainment Stake to 26.30%
WIN Group's Bruce Gordon escalates Nine Entertainment ownership to 26.30% amid the company's digital transformation strategy and A$850M QMS Media acquisition.
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Institutional Investors Signal Confidence in Nine's Undervaluation
WIN Group, Australian Retirement Trust, and State Street are accumulating Nine Entertainment shares, signalling confidence in a 50%+ valuation gap. CMOs should monitor this consolidation as it reshapes Australian media ownership.
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Australia's Super Radio Network Listed for Sale at A$200M
Australia's Super Radio Network enters sale process at A$200M following founders' deaths. The 47-station network's valuation signals major shifts in commercial radio M&A and ownership consolidation.
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How Win Corp Uses Financial Swaps to Sidestep Takeover Rules
Win Corporation uses equity swaps to build 26% economic interest in Nine Entertainment while keeping voting power below 20%, sidestepping Australian takeover regulations. Here's how the structure works.
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Australia's Media Ownership Shift Reshapes Advertiser Options
Nine Entertainment's US$850M QMS Media acquisition and the Seven West-Southern Cross merger reshape Australia's media landscape, forcing national advertisers to navigate new regional operator relationships.
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Hugo Boss Launches First Standalone Campaign for Hugo Label After 4-Year Split
Hugo Boss launches first standalone campaign for Hugo label, positioning it for younger, ambitious consumers. The move caps a four-year brand separation strategy designed to drive growth from 2027.
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Zenith Wins Australian Media Rankings With A$175M New Business
Publicis Groupe's Zenith claimed first place in Australian media agency rankings with A$175M in new business, driven by Flight Centre and Honda wins. Publicis Media also led globally.
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M+C Saatchi Appoints Jack Playfair as Head of Partnerships
M+C Saatchi ANZ creates Head of Partnerships role to expand Sport & Entertainment capabilities across Australia and New Zealand with experienced partnership strategist Jack Playfair.