Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
campaigns
Central ditches gift-giving guilt with self-gifting campaign that drove 12% foot traffic growth. Thailand's retailers are winning by embracing real consumer behavior over holiday fantasy.
news
SKYN measures couples' heartbeat synchronization in Japan to prove emotional connection over product specs. A bold biometric play that sidesteps sexual wellness regulations through relationship-focused storytelling.
news
MassiveMusic consolidates four music services into one unified brand to help CMOs build consistent sonic identities across markets.
news
AI agents could capture US$3.6B in Singapore e-commerce by 2030, but trust barriers and category readiness gaps will determine real adoption rates.
guides
Backlinks drive rankings across Asia, but one toxic link can erase months of gains. Learn the seven-metric framework CMOs need to monitor link health and prevent penalties.
news
KFC's underground Stranger Things pop-up in Sydney created urgency for the Upside Down Double launch. Limited access drives social reach while the five-week menu window extends sales momentum.
news
Omnicom retires DDB, FCB, and MullenLowe post-IPG merger, cutting 4,000 jobs to create a US$25B advertising giant. What this means for your agency relationships.
news
Hoegaarden taps China's $1.5B stress-relief market with a tactile capybara arcade, shifting beer marketing from party vibes to relaxation. Sensory activations are growing 27% YoY among younger consumers seeking shareable brand moments.
news
Havas appoints two tech-focused leaders to accelerate its €400M AI transformation across Southeast Asia. CMOs should watch how the agency's Converged.AI platform delivers faster insights and privacy-compliant targeting.
news
Blind boxes are reshaping Black Friday as Pop Mart's Labubu hits 1,200% US growth. CMOs must understand how suspense-driven retail drives conversion without heavy discounts.
news
Major leadership reshuffles at Kantar, Ogury, Burson, and Ogilvy signal how APAC agencies are repositioning for AI and regional growth.
news
Indonesia summons Cloudflare and 24 others for unregistered operations, escalating digital governance enforcement across Asia's largest economy.