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M+C Saatchi Appoints Jack Playfair as Head of Partnerships
M+C Saatchi ANZ creates Head of Partnerships role to expand Sport & Entertainment capabilities across Australia and New Zealand with experienced partnership strategist Jack Playfair.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Nine Entertainment's Strategic Pivot: Radio Exit, Digital Outdoor Entry
Nine Entertainment divested its national radio network for A$56M while acquiring digital outdoor business QMS Media for A$850M. The strategic pivot signals a major shift toward data-driven advertising formats in Australia's media landscape.
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Aldi Australia Elevates Low Price to Core Brand Promise
Aldi Australia elevates low pricing from promotional claim to core brand identity with new 'Aldi Prices' campaign. The retailer's prices are 16.8% cheaper than Coles and Woolworths.
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Publicis Advises Clients to Exit The Trade Desk Platform
Publicis advised clients to abandon The Trade Desk's DSP after an audit alleged unauthorized fees and billing violations. Omnicom's separate audit found no issues, raising questions about auditor credibility and agency margin protection.
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Disney+ Launches Ad-Supported Tier in Australia, Opens New Advertiser Access
Disney+ opens Australia's streaming ad market with a new ad-supported tier and proprietary ad tech tools. Advertisers gain direct access to Disney, Marvel, and Star Wars audiences for the first time.
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Why McDonald's Ditched Passive Billboards for AR-Powered DOOH Experiences
McDonald's Singapore replaces passive billboards with AR-powered DOOH screens and gamified transit activations. The Grimace campaign drives app downloads through interactive experiences across high-traffic urban locations.
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YouTube Pushes Brands to Shift Social Budgets to Creator Content
YouTube is directly urging brands to reallocate social budgets toward creator-led content, citing 86% higher ROI and new AI-powered creator partnership tools launching in Q1 2026.
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Why Senior Agency Talent Is Going Independent
Former ARN chief audience officer Lauren Joyce launched independent consultancy Gun For Hire, landing her first client in one week. Senior talent increasingly leaving agencies for higher earnings and autonomy.
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X Cuts 20+ Marketing Roles as Ad Revenue Falls 49%
X eliminated its head of global marketing and 20+ roles as advertising revenue collapsed 49% since 2021. The shift signals a pivot from brand recovery to financial incentives for advertisers.
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Omnicom Media Tops RECMA Rankings Across All Four Global Regions
Omnicom Media claims top spot across all four global regions in RECMA's March 2026 report, with quali-share outpacing billings share. A critical benchmark for agencies evaluating competitive positioning.
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Why Legacy Publishers Are Building In-House Creator Teams
Legacy publishers are replacing search-driven revenue with branded content partnerships. DMG Media's 100-person creator operation generates 250M+ views per video, signaling a structural shift in how publishers monetize.
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Seven-SCA Merger Drives 50-Fold Surge in Sports Audio Downloads
Seven West Media and Southern Cross Austereo's merger generated a 50-fold spike in sports audio downloads within days. The combined entity is now testing unified TV-audio sales strategies ahead of the 2026 Rugby League World Cup.