news
EU Clears Omnicom–IPG Megamerger, Creating World’s Largest Ad Group
EU regulators clear Omnicom-IPG's $13.3B megamerger, creating the world's largest ad group. What it means for agency consolidation and your vendor strategy.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
Roblox Ramps Up APAC Comms Hiring as Youth-Safety Rules Tighten
Roblox is beefing up APAC comms to navigate tightening youth-safety rules. CMOs should watch how gaming platforms build regulatory credibility amid age-verification rollouts.
news
Google’s AdStack On the Chopping Block, Asia Prepares for a New Programmatic Era
Google's ad tech breakup could cut Asia's ad costs by 15-20%, forcing CMOs to rethink programmatic strategies as regional hubs prepare for a new competitive era.
news
Val Morgan Lands Vox Media’s Powerhouse Portfolio Across ANZ
Val Morgan secures 14 Vox Media titles across ANZ, positioning itself as Australia's largest youth network. CMOs gain consolidated access to 10 million monthly readers across tech, culture, and lifestyle.
news
Pinkfong’s $406M Debut Shows CMOs that Global IP Is the New Growth Engine
Pinkfong's $406M IPO proves global IP franchises are the new growth engine for Asian entertainment companies. CMOs must rethink licensing and merchandising as core revenue drivers.
news
Havas Denies WPP Talks, Prioritizes Targeted APAC Deals
Havas denies WPP merger talks, pivoting instead to targeted APAC acquisitions that drove 8.2% organic growth in Q3. CMOs should watch how smaller, strategic deals outperform mega-mergers in Asia's digital markets.
campaigns
Heinz Makes Ketchup the Hero of Southeast Asia’s Christmas Tables
Heinz positions ketchup as essential to Southeast Asian Christmas tables, with 78% of Thai and Filipino households treating it as mandatory for holiday meals.
campaigns
McDonald’s Australia Goes Full Grinch in Cross-Platform Xmas Blitz
McDonald's Australia transforms 16 stores with green arches for a Grinch Meal blitz. See how the brand flipped Christmas conventions for summer markets.
news
Vistar Media Expands SE Asia Team Amid Programmatic Digital Outdoor Boom
Vistar Media expands SE Asia team as programmatic digital outdoor advertising surges. The region's market is projected to hit $816.79M in 2025.
news
Google Consolidates Singapore-Malaysia Ad Operations Under Ben King
Google consolidates Singapore-Malaysia operations under Ben King to accelerate AI ad deployment across Southeast Asia. Early results show 100% conversion gains.
campaigns
Jollibee Rewrites the Xmas Playbook With Emotion-Led Storytelling
Jollibee ditches traditional holiday ads for emotion-led storytelling, driving 27.8% Southeast Asian sales growth. Here's why CMOs should prioritize authenticity over imagery.
news
Meet PR Agent: Hivekind’s New AI Tool for Real-Time Media Intelligence in Asia
Hivekind's new PR Agent automates media monitoring and reputation tracking for Asian tech firms, cutting report time by 80%. CMOs must act as AI agents reshape how B2B buyers evaluate vendors.