Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Omnicom splits PHD and OMD Australia leadership after consolidating Oceania operations. CMOs should watch how unified structures compete for share in Asia's booming digital ad market.
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53% of APAC marketers expect personalization to reshape industries by 2026. Brands deploying AI-powered micro-targeting are already seeing double the revenue growth.
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VaynerMedia's AI platform generated 16,000 tailored ads for Grab across Asia. CMOs can now scale culturally relevant creative within traditional budgets and timelines.
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China's short-drama market hits RMB 100 billion by 2027 as production costs plummet 60%. CMOs must act now on brand integration opportunities before competition intensifies.
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Verve opens Singapore office as experiential marketing surges 36.8% YoY in Asia. CMOs must capitalize on the region's $650M activation opportunity.
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Podcast ads deliver 4.9x ROI as Asia's major media companies expand premium inventory across Indonesia, Vietnam, and India. CMOs should act now.
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Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
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Hong Kong's HK$1.6 billion JPEX fraud exposes influencer liability risks and forces CMOs to rethink crypto partnerships under tighter regulatory scrutiny.
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Fashion brands are racing to solar-power Asian suppliers, but SMEs need financing help to join the transition.
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SoftBank and OpenAI launch enterprise AI for Japan's 62% of lagging corporations in 2026. CMOs gain faster campaign cycles and voice-enabled content tools.
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Shein faces French site suspension over illegal products as Paris store opens, signaling how regulatory crackdowns are reshaping Asian e-commerce expansion into Europe.
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Singapore brands are shifting affiliate budgets to creators and seeing 65% ROAS gains. Here's why hybrid compensation models are winning.