news
Beijing Blinks, TikTok’s US Sale Cleared for Takeoff
China's TikTok sale approval clears the way for a US deal that protects 170 million users and 7 million businesses relying on the platform for marketing and sales.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
Apple’s $4T Signal: What It Means for IR Strategy in Asia
Apple hits $4T as iPhone 17 demand reshapes Q4 messaging for Asian IR teams. Supply chain diversification and AI strategy clarity are now critical talking points.
campaigns
Booze & Brand Equity: Don Julio's Experiential Activation in Hong Kong
Don Julio's Hong Kong Día de Muertos activation across four premium bars offers CMOs a live test of experiential ROI during peak Q4 season.
campaigns
Fear Floats: HBO’s Global IT Campaign Goes Viral Across Asia
HBO's red-balloon blitz across five Asian cities blends social seeding with street scares to drive IT premiere buzz. A masterclass in experiential marketing for streaming launches.
news
Asia’s Media Giants Should Pay Attention to This $60B Warning Shot
Warner Bros. Discovery's $60B sale review signals a turning point for media M&A. Asian executives must learn: scale works only with disciplined integration and a clear strategy.
lists
Comms Lens: 11 Asian Financiers Pushing ESG Agendas in 2025
Eleven Asian financiers are moving beyond net-zero pledges to deploy real capital in 2025. Here's which ones CMOs should track for sustainability storytelling.
news
WPP Lawsuit 2025: What Asian Leaders Need to Know
WPP faces a US securities lawsuit over July profit warnings that triggered an 18% stock drop. Asian leaders must understand how dual-listed companies manage investor relations during legal crises.
insights
What’s Working in Singapore? Top 5 Influencer Tactics in 2025
Singapore's 62% engagement rate with influencer content is reshaping 2025 budgets. Short videos and product demos timed three days before purchase drive the highest conversions.
lists
11 Tools to Monitor Brand Mentions and Elevate Asian Market Reputation
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
news
How “Recession Glam” Is Forcing CMOs to Rethink Premium
Recession Glam is forcing CMOs to rethink premium: smaller sizes, transparent ingredients, and luxury packaging at mass-market prices.
news
Omnicom PR's 7.5% Decline and How Asia's CMOs Can Prevent Slumps
Omnicom's 7.5% PR revenue drop exposes event-cycle dependency. Asia's CMOs must build digital-first strategies to weather demand swings.
lists
7 Useful Podcast Platforms for Asian Leaders in 2025
Podcast platforms are now strategic for Asian leaders as the region's market hits US$5.9B in 2024. Choose based on audience location, goals, and analytics capabilities.