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Spotter Launches Creator TV to Challenge Asia's KOL Volume Strategy
Spotter's Creator TV model challenges Asia's volume-based KOL strategy by proving quality creators drive measurable loyalty and engagement at scale.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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81% of B2B Marketers Blind to AI-Generated Brand Visibility
Most B2B marketers can't track AI-driven buyer activity. 81% are blind to their brand visibility in AI answers, risking misrepresentation before buyers ever visit your site.
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Why 3D Printing Is Becoming Brand Protection's Next Battleground
Pop Mart's lawsuit against 3D-printing platform Bambu Lab signals a watershed moment for IP enforcement. CMOs must prepare for stricter liability rules as courts reshape platform protections.
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Indonesia Bans Under-16s From Social Media Starting March 28
Indonesia bans under-16s from eight major platforms starting March 28, forcing CMOs to overhaul youth-targeted campaigns in Southeast Asia's largest digital market within weeks.
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Integrated Agencies Gain Ground as APAC Brands Seek Fewer Partners
Integrated agencies are gaining traction as APAC brands consolidate vendor lists. Two-thirds of marketers plan fewer partnerships by 2027, reshaping how agencies compete.
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SBS Fills Chair Role After 8-Month Vacancy; MD Position Still Open
SBS fills Chair vacancy after eight months, but MD role remains open. Governance gaps expose leadership risks at Australia's multicultural broadcaster.
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Why APAC Marketers Are Doubling Down on Effectiveness Metrics
APAC marketers are using Effie Awards frameworks to embed effectiveness metrics into daily operations, not just award submissions. Here's why CMOs should care.
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Female Founders in Southeast Asia Receive Less Than 1% of VC
Female founders in Southeast Asia captured less than 1% of VC in H1 2025. Investor composition, not founder quality, determines funding outcomes.
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Why Luxury Publishers Are Testing AI in Editorial Design
Style by SCMP's AI comic signals luxury publishers are moving beyond marketing automation into narrative-driven storytelling. Here's why CMOs should pay attention.
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How Eucalyptus Built US$450M Revenue Under Australia's Pharma Ad Ban
Eucalyptus hit US$450M revenue by sidestepping Australia's pharma ad ban—promoting the service, not the drug. How CMOs can learn from this regulatory workaround.
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12 Employee Advocacy Platforms Reshaping APAC Marketing
Employee advocacy platforms are reshaping APAC marketing as audiences trust employees over corporate messaging. Here are 12 platforms CMOs should evaluate.
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Why APAC Brands Are Abandoning the Corporate Script
APAC brands are ditching corporate scripts after McDonald's CEO taste-test flopped. Authenticity now drives purchase intent more than brand awareness.