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DBS China Captures 38% of Panda Bond Market, Wins Principal License
DBS China dominates Panda bonds with 38% market share and wins principal underwriting license. CMOs should track how Asian banks are capturing cross-border capital flows.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Amazon Repositions Value as Premium Strategy in Australia
Amazon ditches discount messaging for "smart spending" in Australia, signaling a premium value repositioning across Asia Pacific.
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APAC Influencer Campaigns Shift to Performance: 42% Now Measured by Sales
Performance-driven influencer campaigns in APAC jumped to 42% in 2025. CMOs must shift budgets toward nano-creators and affiliate links to capture ROI.
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Tokyo Agency Offers WPP CEO Internship Over Industry Experience Gap
WPP CEO lacks advertising agency experience, Tokyo independent argues. UltraSuperNew offers internship to show how creative work actually happens outside holding company structures.
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Why Chatime Is Shifting Marketing Control Back to Sydney
Chatime appoints local CMO to shift marketing control from Singapore to Sydney, signaling a broader QSR trend toward regional autonomy and brand-building over expansion.
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Hyundai Appoints Yukontorn Wisadkosin as ASEAN President
Hyundai names ex-Ford ASEAN chief Yukontorn Wisadkosin as regional president to drive electrification strategy across five Southeast Asian markets amid intensifying Chinese competition.
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ASX Issues Formal Warning to Vinyl Over 37-Minute Disclosure Breach
Vinyl's 37-minute disclosure delay before filing its US$10.5M acquisition cost it an ASX warning. Tightened rules mean compliance failures now carry million-dollar penalties.
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BKT Tires Appoints Infectious Advertising for India Consumer Push
BKT Tires taps Infectious Advertising to build consumer brand recognition as it enters India's tire market. The agency must translate global credentials into emotional connections with Indian buyers.
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Why Retailers Are Turning Friction Points Into Revenue Drivers
Lotus's turns abandoned shopping carts into a loyalty goldmine with RFID rewards. CMOs: convert pre-store friction into basket-building opportunities.
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TBWA Hong Kong Names Mike Choy and William Chow as Joint Creative Partners
TBWA Hong Kong names dual Creative Partners to lead creative department. Co-leadership models are reshaping agency structures across Hong Kong's holding company networks.
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Why Indonesia's Design Tool Adoption Outpaces Western Markets
Indonesia's design tool adoption is outpacing Western markets, signaling a shift in how Asian enterprises build brand infrastructure. CMOs must adapt localization strategies accordingly.
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How SHAREit Built a 2.4B-User Ad Network Outside Google, Meta
SHAREit transformed from file-sharing app to 2.4B-user ad network, now competing directly with Google and Meta in emerging markets. CMOs must understand this alternative inventory source.