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How Initiative Is Consolidating Leadership Following Omnicom Integration
Initiative promotes Paige Wheaton to National Managing Director, consolidating Sydney, Melbourne, and Perth operations as the agency integrates into Omnicom's network.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Publicis Luxe China Expands to 100+ Specialists, Names Marc Leclerc as Head
Publicis Luxe China names Marc Leclerc as head of 100+ specialists as Chinese luxury spending shifts from overseas purchases to domestic consumption. A strategic move to capture culturally rooted growth.
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Havas Media Appoints Molly Blacker as National Head of Strategy
Havas Media names Molly Blacker as national head of strategy for ANZ, part of a broader leadership restructure that promotes Olly Taylor to group chief strategy officer.
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Creator Marketing Spend Hits $37B as Measurement Gap Widens
Creator marketing spend surged to $37B in 2025, but 69% of revenue is still tracked manually. CreatorIQ and Sprinklr's integration aims to solve the measurement crisis.
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OMG Group Consolidates Marketing Under Today the Brave
OMG Group appoints Today the Brave as full-service agency partner, consolidating brand strategy and media across existing and two new matcha brand launches.
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Virgin Australia Launches Travel Media Network to Monetize Loyalty Data
Virgin Australia is building a retail media network around its Velocity loyalty program to compete with United Airlines and Marriott. Travel media ad spend is projected to exceed $2B globally by 2026.
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Droga5 ANZ Wins Qantas Project Sunrise Creative Account
Droga5 ANZ defeats M+C Saatchi to lead Qantas' Project Sunrise campaign for non-stop Sydney-London and New York flights launching 2027. A significant win for the Accenture Song agency.
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WIN Group Lifts Nine Entertainment Stake to 26.30%
WIN Group's Bruce Gordon escalates Nine Entertainment ownership to 26.30% amid the company's digital transformation strategy and A$850M QMS Media acquisition.
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Institutional Investors Signal Confidence in Nine's Undervaluation
WIN Group, Australian Retirement Trust, and State Street are accumulating Nine Entertainment shares, signalling confidence in a 50%+ valuation gap. CMOs should monitor this consolidation as it reshapes Australian media ownership.
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Australia's Super Radio Network Listed for Sale at A$200M
Australia's Super Radio Network enters sale process at A$200M following founders' deaths. The 47-station network's valuation signals major shifts in commercial radio M&A and ownership consolidation.
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How Win Corp Uses Financial Swaps to Sidestep Takeover Rules
Win Corporation uses equity swaps to build 26% economic interest in Nine Entertainment while keeping voting power below 20%, sidestepping Australian takeover regulations. Here's how the structure works.
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Australia's Media Ownership Shift Reshapes Advertiser Options
Nine Entertainment's US$850M QMS Media acquisition and the Seven West-Southern Cross merger reshape Australia's media landscape, forcing national advertisers to navigate new regional operator relationships.