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Why Qantas Separated Strategy from Execution in Its Loyalty Division
Qantas splits loyalty strategy from execution, investing US$50M in a Sydney-based marketing center to manage 50+ concurrent campaigns for 18M members.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
Indonesia's Danantara Faces Governance Test in Year Two
Indonesia's $900B sovereign fund faces a credibility test in year two as governance ratings plummet and analysts demand proof beyond announcements.
lists
12 Marketing Attribution Platforms for APAC in 2026
Attribution platforms are filling APAC's measurement gap as cookies disappear. CMOs need to pick the right tool to prove which ads actually drive sales.
news
ARN Media Reports 68% Profit Collapse as Radio Revenue Falls 16%
ARN Media's 68% profit collapse signals radio's structural decline across APAC. CMOs must accelerate digital-first strategies as traditional broadcast becomes a shrinking revenue base.
news
Politico Launches Australia Operations, Targets Policy Insiders
Politico launches Australia operations targeting policy insiders with "Canberra Playbook." The move fills a gap in Australia's concentrated media landscape dominated by News Corp and Nine Entertainment.
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Marketing Society Hong Kong Appoints Two CMOs to Expand Board
Marketing Society Hong Kong expands board with CMOs from insurance and agribusiness, signaling shift toward regulated industries.
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KFC Australia Adds Special Group to Creative Roster With Ogilvy
KFC Australia adds Special Group to its creative roster alongside 30-year partner Ogilvy, bucking the industry trend toward agency consolidation. Here's why the multi-agency model matters for QSR brands.
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Why ARN Media Divested Its Creative Agency for $1
ARN Media sold its creative agency for A$1 to refocus on audio. Here's why agency independence matters for client wins and talent retention.
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Deliveroo Exits Singapore After 11 Years, Cites Market Saturation
Deliveroo exits Singapore after 11 years as DoorDash shuts four markets simultaneously, citing saturation and thin margins in competitive food delivery landscapes.
news
Why APAC's Richest Families Are Abandoning Single-Hub Models
APAC's wealthiest families are ditching single-hub models for multi-location strategies, forcing wealth managers to compete across Singapore, Hong Kong, and Dubai simultaneously.
news
Pinkfong Launches Live Musicals, Water Parks Across Southeast Asia
Baby Shark's creator launches live musicals and water parks across Southeast Asia, converting massive digital audiences into recurring offline revenue streams for families.
lists
11 Creator Commerce Platforms to Evaluate for SEA 2026
Creator commerce is now core SEA media spend, not experimental. Evaluate these 11 platforms to match your 2026 budget to the right creator infrastructure.