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How Pepsodent Is Combating Oral Health Misinformation via Social Creators
Pepsodent launches brand-owned creator academy to combat oral health misinformation in Indonesia, training dental professionals as social media influencers.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Australian Radio Networks Rebrand to Signal Digital-First Strategy to Investors
Australian radio networks rebrand parent company to Tapt Media to signal digital-first positioning to investors. Station brands 2GB, 3AW, 4BC, 6PR remain unchanged.
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ACCC Issues First Influencer Fine: PhotobookShop Penalized A$39,600
Australia's ACCC issued its first financial penalty for undisclosed influencer promotions, fining PhotobookShop A$39,600. The ruling signals enforcement shift from warnings to active penalties for deceptive digital marketing.
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Zero-Click Searches Now Drive 60% of Queries; APAC PR Teams Rethink ROI
AI Overviews slash referral traffic by 47%, forcing Asian PR teams to abandon click-based ROI metrics entirely. Earned media citations now define visibility.
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Vodafone Australia Launches Comeback Campaign With Ali Wong Post-Merger
Vodafone Australia launches post-merger comeback with Ali Wong, positioning network superiority against competitors charging for remote coverage. A case study in telco repositioning across Asia-Pacific consolidation.
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Prophet Expands Australian Team With Nine Strategic Hires
Decision intelligence firm Prophet hires nine staff across marketing, sales, and engineering as it scales from startup to growth-stage company serving 30+ enterprise clients.
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Publicis, Havas Acquire Major Australian Independents in M&A Wave
Publicis and Havas acquire Atomic 212° and Kaimera in major consolidation wave. Despite departures, independent agencies won 64% of media pitches, outperforming holding company rivals.
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APAC Gaming Studios Boost Paid Acquisition Spending 45% YoY
Asia-Pacific gaming studios increased paid user acquisition spending 45% YoY, with Southeast Asia now accounting for 55% of global in-app promotional activity. Strategy and casual games lead the shift.
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Why Eight Streaming Rivals Unite Under One Research Framework
Australia's Video Futures Collective unites eight competing streamers—Netflix, Amazon Prime, Disney, YouTube, and others—under one independent research body. A globally unprecedented move that gives advertisers unified measurement and audience insights.
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Maxibon Launches Cookie-Suit Campaign to Drive Choc Chip Bon Sales
Maxibon's prosthetic cookie character campaign outperforms traditional creative in APAC. Absurdist humor formats are driving 60% higher engagement across Asia Pacific brands.
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7-Eleven Malaysia Converts Logo Into Live Iftar Clock for Ramadan
7-Eleven Malaysia transformed its logo into a live iftar time display across storefronts, partnering with TBWA and JAKIM. The activation shows how retailers can repurpose physical infrastructure for culturally relevant marketing.
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Poorly Managed Embargoes Fracture Media Trust Across Asia
Poorly managed press embargoes are damaging journalist relationships across Asia as newsroom consolidation leaves reporters with zero patience for PR friction.