news
Amazon Ads API Now Open to AI Agents Across 36 Countries
AI agents can now manage Amazon Ads campaigns in plain language across 36 countries. Beta testing showed 67% faster launches—a critical edge as APAC programmatic spending hits $258B.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
Why Netflix Is Building ANZ Into a Global Production Hub
Netflix is building ANZ into a dual-purpose production hub—commissioning local hits while filming global blockbusters. CMOs should watch how platforms leverage regional talent to compete globally.
news
CRA Appoints Nine Growth Executive to Lead 2030 Strategy
CRA hires Nine's growth executive to drive 2030 strategy as radio battles streaming platforms. Here's what her cross-platform experience means for the industry.
news
Big 4 Holiday Parks Launches A$150K Year-Long Content Campaign
Big 4 Holiday Parks is betting A$150K on customer-generated content, turning one family into year-long brand ambassadors. Here's why experience-led marketing is reshaping leisure brands.
news
RM11B Sunway-IJM Takeover Stalls Over Political, Corruption Concerns
Malaysian PM now controls IJM takeover decision as state funds near 50% ownership. Political opposition and corruption probes threaten the RM11B deal.
campaigns
How APAC's Complexity Could Be Its AI Advantage
APAC's fragmented channels and regulatory complexity are slowing global AI adoption—but giving mid-market agencies a genuine competitive edge.
lists
8 Connected TV and Streaming Ad Platforms Expanding Across Asia-Pacific
CTV ad spend in Southeast Asia surged 43% as 57% of APAC marketers shift 40% of budgets to streaming. Here's which eight platforms CMOs should prioritize.
news
What the Holding Company Shakeout Means for APAC Marketing Teams
Dentsu's record $2.18B loss signals the holding company model is breaking. APAC CMOs must rethink whether full-service agencies still deliver value.
lists
12 Retail Media Platforms Reshaping How APAC Brands Buy Commerce Ads
APAC retail media spend hits $200B by 2029. CMOs must evaluate 12 platforms reshaping commerce advertising beyond Amazon and Walmart.
news
Why APAC Agencies Are Racing to Build AI Search Expertise
APAC agencies are racing to embed AI search expertise into leadership roles as the technology shifts from experimental to revenue-critical. Here's why your agency needs this capability now.
news
Why APAC Retail Advertising Is Underperforming Despite Market Recovery
Retail advertising revenue fell 6% despite record overall growth, signaling a structural shift as retail media networks redirect APAC budgets away from traditional outdoor ads.
news
NZ Creative Agency Multiplied Opens Sydney Office
Multiplied opens Sydney office with veteran exec Alex Edwards as partner, capitalizing on client demand and independent agency growth across the trans-Tasman region.