Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Heritage brands are leveraging customization to deepen customer loyalty. Sanrio and Converse's joint collection uses personalization and character collectability to drive repeat engagement across age groups.
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Resource companies face a new communications reality as organized Indigenous groups outmaneuver traditional PR tactics. The Murujuga campaign shows why CMOs must rethink stakeholder engagement in Asia-Pacific.
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Female executives are redefining the Middle East's creative economy as Dubai targets 5% GDP contribution from creative industries. A New York Festivals panel explores how women are shaping regional brand-building strategy.
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Meta guarantees $1K–$3K monthly payments to established creators who post on Facebook. The program signals intensifying competition for creator talent across platforms.
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Nestlé's KitKat launches official F1 partnership with 350kg chocolate car at Silverstone, expanding activation across 60 countries with localized Asia strategies.
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CFOs across Asia Pacific face blind spots on events spending with no governance framework. HeadBox whitepaper reveals five structural barriers blocking budget control as the region's corporate events market grows 5.8% annually.
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Nespresso appoints Dua Lipa as global ambassador to modernize its brand legacy while targeting 18% growth in Asia-Pacific premium coffee markets. The Vertuo World campaign launches April 14.
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AI is collapsing execution costs and forcing APAC agencies to abandon traditional retainer models. Chinese brands now use 12.7 agencies simultaneously, signaling the end of bundled full-service relationships.
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When Kyle & Jackie O exited Sydney radio, their 12.7% audience scattered rather than transferred. APAC brand leaders must rethink succession planning and audience retention strategies.
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New York Festivals launches first dedicated Creative Strategy jury, appointing VML's Ellie Bamford to chair. The category honors advertising that combines insight-driven strategy with measurable business results.
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Omnicom completes US$13B IPG acquisition and outlines three-point APAC roadmap. Unified structure launches January 2026 with Australia as pilot market.
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WPP's new CEO Cindy Rose could earn up to A$26.5M by 2030 despite the company's 64% share price collapse. Her pay package is heavily tied to turnaround performance.