Insights
What’s Working in Singapore? Top 5 Influencer Tactics in 2025
New data shows influencers actually do shape how Singaporeans shop, with short videos and well-timed ads setting the tone.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
Lists
11 Tools to Monitor Brand Mentions and Elevate Asian Market Reputation
This list is for PR managers, CMOs, agency founders, and e-commerce leaders across APAC who need a clear, practical guide to brand monitoring tools.
News
How “Recession Glam” Is Forcing CMOs to Rethink Premium
Asia’s beauty boom meets thrifty shoppers as marketers mix lux appeal with smart pricing.
News
Omnicom PR's 7.5% Decline and How Asia's CMOs Can Prevent Slumps
Omnicom's 7.5% PR drop and how to fortify budgets beyond event cycles to protect growth in 2025.
Lists
7 Useful Podcast Platforms for Asian Leaders in 2025
Need to get your podcast going? Compare reach, monetization, China distribution, and ad features to scale shows and boost ad ROI.
Campaigns
SGSecure’s Viral Campaign Exposed a 93% Crisis Readiness Failure
SGSecure just proved Singapore's public crisis comms playbook needs fewer dashboards and more drills.
Brands
What Happens When Heineken Takes Over Seoul’s Rooftops?
Experiential marketing at its finest. Heineken transformed unused Seoul rooftops into vibrant social hubs.
News
Taste Orchard’s Termination Sparks a PR Test for Retail Brands
If you run stores in Asia, this is a wake-up call. The case exposes how fallout spreads to sub-tenants’ cash flow and expansion plans.
News
Safety is the New Brand Equity: Lessons From Xiaomi’s EV Meltdown
Xiaomi’s worst week in years shows how fast market value can plunge. Here are some lessons for brand leaders in times of crisis.
Brands
Why Samsung is Doubling Down on SLS Alliance
Instead of paying for a single burst of ads, the brand is tapping into ongoing content, athlete stories, and product feedback.
Insights
Singapore's Ad Fatigue May Signal a Shift in Asian Markets
The message is simple. If your brand asks better questions, you can make better promises and run fewer bad ads.
Brands
This Retail Brand Knows Exactly What Gen Z Wants
Photo-ready stores, IP tie-ups, and live commerce drive conversions among Gen Z.