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Programmatic Trust Crisis: What The Trade Desk Dispute Reveals
The Trade Desk faces a trust crisis after Publicis advised clients against the platform over audit failures. Stock dropped 12% as major revenue risk emerges.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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TikTok Shop Exits Australia as Southeast Asia GMV Doubles
TikTok Shop confirms no Australia launch despite Southeast Asia GMV doubling in 2025. Australian brands like HiSmile generate millions selling overseas while domestic consumers wait.
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APAC Marcomms Firms Score 33% on Gender Equality, Below Global Benchmark
Asia-Pacific marketing firms score 33% on gender equality, four points below global average. Structural flexibility alone won't close the gap—CMOs need targeted interventions.
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Guardian Malaysia Pivots Hari Raya Gifting From Cash to Wellness Products
Guardian Malaysia challenges cash-gifting tradition with wellness products, partnering with local fashion brand Fiziwoo and offering up to 50% discounts to reframe Hari Raya gifting as health-focused.
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Why APAC Agencies Are Racing to Elevate AI to C-Suite
Dentsu ANZ creates first dedicated Chief Data and Technology Officer role, signaling how Asia-Pacific agencies are restructuring to compete on AI capabilities.
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Aspermont Completes 250-for-1 Share Consolidation on ASX
Aspermont completes 250-for-1 share consolidation effective March 2026, marking a capital markets milestone after eight years of digital transformation from print to subscription.
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Chery Motor Puts Australian Media Account Up for Pitch
Chery Motor puts its Australian media account up for pitch as UM's contract expires end-2026, marking the second consecutive two-year agency cycle for the Chinese carmaker.
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Havas Thailand Appoints Navinda Kittisubkul as Head of Strategy & Growth
Havas Thailand creates new Head of Strategy & Growth role for Navinda Kittisubkul, signaling the agency's push for integrated, AI-powered solutions across Southeast Asia.
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Mediaplus Launches Singapore Hub via Joint Venture with The Media Shop
Mediaplus Group establishes Southeast Asia headquarters through joint venture with The Media Shop, combining global AI capabilities with 17 years of regional expertise.
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Mediaplus Opens Singapore Hub to Serve Southeast Asia Media Boom
Mediaplus Group launches Singapore hub through joint venture with The Media Shop, combining AI-powered technology with 17 years of regional expertise to capture Southeast Asia's booming media market.
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Edge Marketing Hires Senior Paid Media Strategist, Expands Team
Gold Coast agency Edge Marketing expands paid media leadership with Tika Hasborth's appointment, signaling how independent agencies are deepening specialist capabilities to compete with larger networks.
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Spark Foundry Challenges Data-First Media Planning With 'Intelligent Disobedience'
Spark Foundry's 'intelligent disobedience' positioning challenges agencies to move beyond predictable data-driven strategies. The Southeast Asia Media Agency of the Year argues cultural relevance and bold creativity deliver competitive differentiation.