Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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MSD Vietnam ties HPV vaccination to Tết rituals, positioning preventive healthcare as a cultural protection practice. CMOs should note how pharma brands are localizing health messaging to drive seasonal behavior change.
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Kantar poaches Google's APAC relations head to lead Southeast Asia expansion as FMCG growth outpaces North Asia. A strategic bet on talent to capture the region's fastest-growing consumer market.
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TikTok and Moving Walls extend social content to 1M+ APAC screens, letting brands bridge mobile engagement with physical-world impact across transit hubs and retail.
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Asian publishers are cutting service journalism and evergreen content as AI adoption accelerates, forcing a strategic pivot toward video and audio to survive revenue collapse.
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Paramount veteran Daniel Monaghan joins Foxtel as content chief, tasked with competing against Netflix and Apple TV. His streaming expertise could reshape Binge and Kayo's content strategy.
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Singapore banks face margin squeeze as DBS profit drops 3%. CMOs must watch how wealth management narratives now drive investor confidence.
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Singapore formalizes K-pop partnership with HYBE to drive tourism through concerts, content, and soft-power branding beyond ticket sales.
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Samsung puts $120M Clemenger BBDO account under review despite award wins. Creative excellence alone no longer guarantees agency partnerships in Asia.
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Samsung's six-year agency review signals consolidation fatigue. CMOs must rethink whether full-service models still deliver value as brand needs evolve.
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Clemenger BBDO defends decades-long CUB partnership as Asahi consolidates creative roster. CMOs should watch how legacy agency relationships survive corporate acquisition reshuffles.
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XXXX Gold embeds $100K reef conservation into beer packs, turning purchases into measurable environmental action. A regulated category playbook for differentiation.
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oOh!media's 31.6% share price plunge despite 17% revenue growth signals vendor instability. CMOs must assess long-term partnership risks with traditional media players losing market confidence.