news
Only 5% of APAC Shoppers Trust AI Brand Content, Study Finds
Only 5% of APAC shoppers trust AI-generated brand content, the lowest globally. Despite heavy AI adoption, consumers are rejecting low-quality automated marketing at scale.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
TikTok Launches Radio Network With 25 Creator-Hosted Podcasts
TikTok Radio debuts across 28 U.S. stations with 25 creator-hosted podcasts, signaling how social platforms are formalizing broadcast infrastructure. CMOs should watch this platform convergence model already scaling in Asia.
news
Why Wealth Firms Are Shifting to Full-Funnel Media Strategy
Australian wealth manager LongView appoints RCJ to drive brand and performance media for HomeFlex. The shift signals how APAC wealth firms are moving beyond events toward measurable client acquisition at scale.
news
Paramount ANZ Restructures Sales Leadership After Skydance Merger
Paramount ANZ consolidates sales leadership post-Skydance merger, with Rod Prosser stepping down after 15 years. The restructure tightens global oversight of regional advertising operations.
news
Private Media CEO Will Hayward Steps Down After 5 Years
Private Media CEO Will Hayward departs after five years with successor already identified. His planned exit contrasts with APAC's trend of reactive leadership changes.
news
Special Appoints Marovino as National Head of Social in Structural Shift
Australian agency Special restructures to place social at the center of all operations. New National Head of Social role signals broader APAC shift toward integrated, audience-first agency models.
news
Disney Expands F1 Partnership With Shanghai Disneyland Activation
Disney expands F1 partnership with Shanghai Disneyland activation, naming Minnie Mouse and Daisy Duck as F1 Academy ambassadors. The collaboration signals major consumer brand momentum around women's motorsport.
news
Wondrlab Wins Audi India Communications Mandate in Competitive Pitch
Wondrlab appointed as Audi India's communications partner, shifting luxury marketing toward integrated platform-first strategies. A trend reshaping how Asian luxury brands engage consumers.
news
JCDecaux Secures 14-Year Melbourne Tram Ad Deal With Digital Expansion
JCDecaux secures 14-year Melbourne Tram contract with major digital expansion. Programmatic DOOH rollout across CBD and suburbs gives Asian brands access to 200M annual passenger trips.
news
81% of APAC Brands Blind to AI Platform Visibility
81% of APAC B2B brands cannot track visibility in AI-generated answers, with 46% misrepresented across platforms. Urgent action needed as AI captures over a third of product discovery.
news
Qualtrics Wins Fifth Gartner Leadership Award for VoC Platforms
Qualtrics claims top spot in 2026 Gartner Magic Quadrant for Voice of Customer platforms for the fifth consecutive year, outranking Salesforce, Adobe, and Oracle on both evaluation axes.
news
Starbucks Launches Harry Potter Campaign Across 12 APAC Markets
Starbucks rolls out Harry Potter-themed beverages and 20+ merchandise items across 12 Asia Pacific markets starting March 23. The partnership demonstrates how global entertainment IP drives retail engagement and loyalty program activation.