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Why Nissan Ditched Performance Specs for Worker Stories
Nissan ditches specs for worker stories in new Navara campaign, shifting automotive advertising toward purpose-driven brand building across ANZ.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Why Netflix's YouTube Strategy Backfires for Podcast Partners
Netflix's YouTube clip restrictions backfire on podcast partners while the streamer uses the same strategy itself. CMOs must rethink exclusivity deals that block access to Asia's dominant discovery platform.
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2026 APAC Effie Awards Emphasize Effectiveness Over Creativity
APAC Effie Awards shift focus to business results over creativity. CMOs must prove campaigns drive measurable outcomes, not just creative merit.
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Why Women Executives Are Becoming APAC's Tech Gatekeepers
Women executives across APAC now control tech budgets and vendor selection for major brands. CMOs must adapt partnership strategies accordingly.
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ARN Media Faces US$88M Claim After Kyle Sandilands Suspension
Kyle Sandilands seeks US$88M payout after ARN suspension, exposing how unsustainable talent deals create governance crises when relationships fail.
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Singapore Launches AI Training for 100,000 Workers by 2029
Singapore trains 100,000 workers in AI by 2029 to prevent job displacement and boost productivity. CMOs must prepare for AI-skilled talent competition.
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DoorDash Hires Duolingo Social Head to Drive Monthly Viral Campaigns
DoorDash hired Duolingo's viral mastermind to produce one breakthrough moment monthly. CMOs should watch how food delivery brands weaponize social as a content engine, not a distribution channel.
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Spotter Launches Creator TV to Challenge Asia's KOL Volume Strategy
Spotter's Creator TV model challenges Asia's volume-based KOL strategy by proving quality creators drive measurable loyalty and engagement at scale.
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81% of B2B Marketers Blind to AI-Generated Brand Visibility
Most B2B marketers can't track AI-driven buyer activity. 81% are blind to their brand visibility in AI answers, risking misrepresentation before buyers ever visit your site.
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Why 3D Printing Is Becoming Brand Protection's Next Battleground
Pop Mart's lawsuit against 3D-printing platform Bambu Lab signals a watershed moment for IP enforcement. CMOs must prepare for stricter liability rules as courts reshape platform protections.
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Indonesia Bans Under-16s From Social Media Starting March 28
Indonesia bans under-16s from eight major platforms starting March 28, forcing CMOs to overhaul youth-targeted campaigns in Southeast Asia's largest digital market within weeks.
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Integrated Agencies Gain Ground as APAC Brands Seek Fewer Partners
Integrated agencies are gaining traction as APAC brands consolidate vendor lists. Two-thirds of marketers plan fewer partnerships by 2027, reshaping how agencies compete.