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Nine Entertainment Exits Radio, Buys QMS for $850M
Nine ditches radio and buys QMS for $850M to control 58% of Australia's DOOH market. A decisive pivot from broadcast to digital-first advertising.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Australian Open Drives 2.3B Social Impressions via Cultural Strategy
Australian Open generated 2.3B social impressions by ditching broadcast-only strategy for creator content and fashion collabs. Here's how sports marketers should rethink engagement.
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ESPN Taps Stephen A. Smith for Australia Super Bowl Campaign
ESPN uses Stephen A. Smith to encourage Australian fans to take sick leave for Super Bowl LX, legitimizing workplace viewing conflicts ahead of exclusive broadcast rights in 2027.
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Apple Sets November Deadline for Patreon's 30% Fee Transition
Apple's November 2026 deadline forces Patreon to adopt App Store billing, triggering 30% fee hikes that will reshape how Asian brands budget creator partnerships.
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YouTube Measurement Dispute Signals Control Battle Over Ad Data
YouTube's cease-and-desist to UK measurement firms signals a control battle over ad data. Asian CMOs face mounting transparency gaps as platforms tighten measurement access.
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Nine CEO Executes $850M Outdoor Ad Acquisition, Radio Exit
Nine exits radio and regional TV to fund $850M outdoor ad bet, betting digital billboards will drive growth faster than legacy broadcasting.
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Silverpush Launches AI Platform That Converts Trends Into Ad Campaigns
Silverpush's AI platform converts viral trends into live ad campaigns within hours. CMOs can now activate real-time cultural moments across YouTube, TikTok, and Meta—Ford saw 2x CTR lifts.
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Asian Agencies Face AI Infringement Risk as Adoption Accelerates
Asian agencies risk copyright infringement as AI adoption accelerates. Legal exposure reaches $150,000 per work across APAC markets.
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PRecious Communications Hires Ng Chip Keng as Financial PR SVP
PRecious Communications hires 30-year veteran to lead financial PR, signaling agency expansion into specialized advisory for banks and PE firms across Southeast Asia.
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Prometheus Group Hires 3 Senior Execs for APAC Expansion
Prometheus Group hires three SAP and Oracle veterans for APAC expansion as enterprise tech spending surges 5.6% in the region.
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New Forrester Wave Sets Benchmark for MMM Vendor Selection
Forrester's 2026 MMM Wave report benchmarks vendor selection across 31 criteria. Asian CMOs now have a practical framework to evaluate measurement partners as 53% adopt MMM as their core ROI tool.
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ADMA's Individual Membership Launch Signals AMI Competition
ADMA ends 58 years of corporate-only membership to compete directly with AMI for individual marketers. Here's what this fragmented association landscape means for your professional development strategy.