Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Forrester's 2026 MMM Wave report benchmarks vendor selection across 31 criteria. Asian CMOs now have a practical framework to evaluate measurement partners as 53% adopt MMM as their core ROI tool.
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ADMA ends 58 years of corporate-only membership to compete directly with AMI for individual marketers. Here's what this fragmented association landscape means for your professional development strategy.
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Emirates and Cathay Pacific overhaul loyalty programs as 77% of members abandon faster. CMOs must act now on redemption flexibility to survive the defection crisis.
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Agnes AI hits 200K daily users in six months by consolidating search, design, and collaboration tools into one Southeast Asian-focused platform.
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Bluey dominates US streaming without new episodes, but viewership dropped 18.7% year-over-year. CMOs should study how short-form content drives repeat engagement.
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Australian agency Hype & Dexter becomes Avidly APAC, gaining access to 300+ global specialists while keeping local teams intact. What this means for your HubSpot strategy.
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Nike's data breach exposes a critical vulnerability for Asia manufacturing brands. CMOs must audit IP protection across supply chains before the next attack hits.
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Zero-party data will dominate APAC marketing in 2026 as privacy tightens and brands demand direct consumer insights. CMOs must act now to capture voluntary data before competitors do.
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APAC regulators are expanding sexism definitions beyond objectification to scrutinize workplace representation in ads. CMOs must audit campaigns now.
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GWM ditches beach escapes for practical utility in new Cannon ute campaign, signaling how Chinese automakers are repositioning for Western markets.
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Singapore's S$100K daily fines force Meta to deploy facial recognition or risk massive penalties. A watershed moment for platform accountability across Asia.
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ByteDance redirects $14B from US TikTok sale into Southeast Asia e-commerce and AI. CMOs must track how this capital shift reshapes regional social commerce competition.