Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Salesforce expands its startup programme to Malaysia and the Philippines, now supporting 435 startups across five Asian markets. CMOs should track how enterprise platforms compete for early-stage innovation ecosystems.
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Unilever's CMO search signals a social-first priority shift. Marketing leaders must master digital-native platforms and cultural engagement to compete for top roles.
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Jeanswest's AI ads featured distorted models and exposed prompts, revealing how financial desperation drives reckless technology adoption without quality control.
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Meta's Asia policy chief exits as Vietnam tightens content rules and Australia bans under-16s from social media. CMOs must prepare for stricter regional compliance.
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Viettel 5G ditches reunion clichés for a road trip narrative, reflecting how modern families actually celebrate Tết. Here's why character-driven storytelling is reshaping Asian holiday campaigns.
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Asian agencies are scrambling to hire data analysts and social commerce experts as clients demand integrated digital skills. Traditional creative shops that don't evolve risk losing ground.
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Emotive wins Google Pixel 10 campaign in Australia with Oscar Piastri, positioning device switching as refusing to settle. Independent agencies are taking major tech accounts from networks.
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Airwallex demands Nine remove articles based on leaked documents, then forbids coverage of the legal threats themselves. A bold but risky crisis management play.
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Project Worldwide moves APAC leadership to Singapore, signaling how experiential agencies are consolidating regional operations away from Australia.
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Pentawards launches its 20th competition with a new PR gifting category, signaling how brands must evolve packaging beyond retail shelves into social-first marketing experiences.
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Dentsu's Sasaki to judge ADFEST 2026 across strategy, innovation, and sustainability. CMOs should watch how top creative leaders define award-winning work.
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FedEx elevates marketing chief to APAC president, signaling customer experience as the competitive edge in logistics leadership.