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FedEx Elevates Marketing Chief Salil Chari to APAC President
FedEx elevates marketing chief to APAC president, signaling customer experience as the competitive edge in logistics leadership.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Netflix Taps Merchantwise Group for ANZ Licensing
Netflix picks Merchantwise to drive consumer products across ANZ, betting on local expertise over global agency networks.
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Hakuhodo Launches AI Consumer Persona Platform Across 20 Countries
Hakuhodo's AI persona platform launches across 20 countries, letting CMOs test campaigns against virtual consumers in minutes instead of weeks. Speed meets cultural depth.
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Gushcloud Acquires Dubai's TalentPlus in MENA Expansion
Gushcloud acquires Dubai's TalentPlus to tap MENA's $22 billion media market and high-engagement creator economy. A strategic play to monetize cross-border creators as competition intensifies.
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Retail Media Pivots to Brand Storytelling With Cartology Hire
Cartology hires FMCG veteran to shift retail media beyond ad-tech toward brand storytelling as the sector approaches $2.7B revenue by 2029.
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Vonnimedia Wins Shiseido Professional Launch, Expands Schwarzkopf Remit
Vonnimedia wins Shiseido Professional launch and expands Schwarzkopf remit, signalling independent agencies' growing grip on premium beauty accounts.
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Why Heineken Revived a Decade-Old Campaign With 97% Recall
Heineken revived its decade-old "Most Interesting Man" campaign after testing showed 97% brand recall. CMOs should note: nostalgia campaigns work when data proves enduring consumer love.
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Why Google Ditched Aspiration for Understatement in APAC
Google ditches aspirational celebrity ads for Oscar Piastri's deadpan humor to combat smartphone market stagnancy in APAC. Here's why authenticity is winning over polish.
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Coca-Cola Creates Chief Digital Officer Role in Leadership Overhaul
Coca-Cola creates its first chief digital officer role to centralize strategy and accelerate AI adoption across global operations. CMOs must watch how legacy brands consolidate digital leadership.
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Hong Kong Gen Z Wield $6.4B Spending Power Amid High Anxiety
Hong Kong Gen Z controls $6.4B in spending power but faces 39% anxiety rates. Marketers must build emotional connections beyond price to win this ambitious, values-driven demographic.
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Hennessy Launches €30K Decanters, Neighborhood Pop-Ups for CNY
Hennessy splits CNY strategy: €30K crystal decanters for collectors, neighborhood pop-ups with bakkwa brand for mass-market gifting.
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Five US Publishers Sue Google Over Ad Tech Manipulation Claims
Five major US publishers sue Google for manipulating ad auctions and suppressing revenues by up to 40%. Asian CMOs should monitor this regulatory shift closely.