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OPPO's Agency Split Signals Performance Shift in Tech PR
OPPO's agency reshuffle signals tech brands are ditching vanity metrics for measurable sales. Performance marketing is now table stakes in Asia's cutthroat smartphone wars.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Asian Media Stocks Face $10M Trading Volume Bar for Index Inclusion
Asian media stocks face a $10M daily trading volume barrier to index inclusion, while tech giants dominate benchmarks. CMOs must understand how index construction shapes investor perception of the sector.
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Alibaba Shifts From Chatbots to 'Agentic AI' With Qwen Integration
Alibaba transforms Qwen from chatbot to "agentic AI," integrating Taobao, Alipay, and travel services to let 100M users shop and pay within one app.
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How Balter Turned Beer Coasters Into Brand Experience Tools
Balter turned beer coasters into a self-help book to cut through digital noise. CMOs should rethink how physical formats drive engagement when social channels saturate.
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Netflix Taps Singapore's Nativex for 190M-Viewer Ad Platform
Netflix's ad-supported tier hits 190M viewers. Nativex partnership gives brands access to premium inventory and first-party data targeting across global markets.
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Dentsu Sale Collapses as PE Firms Step Away, Shares Drop 11%
Dentsu's $4.5B international sale collapses as PE firms walk away, forcing painful restructuring and 3,400 job cuts instead.
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Australia Rushes Hate Speech Law With No Media Exemptions
Australia's hate speech bill lacks media exemptions, threatening press freedom. CMOs must prepare for stricter content rules across Asia-Pacific markets.
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New Platform Measures Brand Performance in AI Shopping Results
ChatGPT is now recommending products directly to consumers, bypassing Google entirely. Evertune's new platform measures brand visibility in AI shopping results and reveals optimization strategies.
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McDonald's Singapore Launches Dual-Tier Plushie Loyalty Program
McDonald's Singapore rewards superfans with exclusive plushies while targeting casual buyers—a dual-tier strategy that sustains engagement throughout Lunar New Year.
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Dentsu Elevates Queensland MD Chris Ernst to National Media Role
Dentsu promotes Queensland MD Chris Ernst to national media role, signaling a shift toward internal talent development over external hires amid restructuring.
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61% of Asian Marketers Boost Creator Budgets in 2026
Asian marketers are doubling down on creator partnerships in 2026, shifting from one-off deals to long-term relationships that deliver 3.5x higher engagement than traditional ads.
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Chinese Safety App Sileme Tops Charts, Rebrands to Demumu
Chinese safety app Sileme hits number one on Apple's China charts, then rebrands to Demumu for global expansion. Why the name change matters for Asian startups chasing international growth.