Creator Camp Launches In-House Agency to Serve Enterprise Brands
Creator Camp formalizes agency services for enterprise clients like Anthropic and Spotify, consolidating 300+ filmmakers generating 3B annual views. Reflects broader creator-to-agency trend reshapi...
Creator Camp, a US-based creator studio, launched an in-house agency division on February 20, 2026, consolidating brand campaigns from enterprise clients including Anthropic, Notion, and Spotify under a single operational structure.
Studio Moves Brand Services In-House
Founded in 2021 by Max Reisinger, Simon Kim, and Chris Duncan, Creator Camp originally operated as a production retreat system for social media creators seeking cinema-quality projects outside traditional Hollywood pipelines.
Mission Media
The agency launch consolidates existing brand partnerships into a formal service offering. The studio's filmmaker network generates over three billion annual digital views across 300-plus filmmakers, giving enterprise clients measurable reach at scale.
"We're building a vertically integrated studio to bridge that gap: from finding the most talented creators on the internet, to giving them their first commercial projects, to working their way up to a feature film or show," said Reisinger in a LinkedIn statement.
A 2024 campaign with the Swiss tourism board deployed 80 creators to the Alps to produce short films targeting American visitors, demonstrating the studio's capacity for large-scale, geographically specific creator campaigns. Creator Camp also secured a three-picture theatrical deal via Attend Theatrical Marketplace, with a Kickstarter-sponsored wide release in January 2026.
Creator-to-Agency Trend Gains Momentum
Creator Camp joins a broader pattern of creator-native organizations formalizing agency services. Podcast host Alex Cooper launched Unwell Creative Agency alongside her podcast network. Creator management firm Night made a comparable pivot. Creator Caspar Lee transitioned entirely from content production to running an influencer marketing agency.
The move reflects enterprise demand for campaign infrastructure, contractual frameworks, and performance consistency that informal creator relationships cannot deliver at scale.
The Asia-Pacific creator economy reached US$26.16 billion in 2025 and is projected to grow to US$75.28 billion by 2032 at a 16.3% annual growth rate. Creator-led campaigns in Asia deliver 3.5x higher engagement than traditional advertising, with creators driving over 20% of e-commerce sales across the region.
M&A activity across Asia-Pacific creator platforms, SaaS tools, and influencer networks reached 52 deals in the first six months of the measured period, reflecting accelerating consolidation pressure across the sector.
Regional Agencies Build Comparable Infrastructure
Asian creator agencies have already built vertically integrated infrastructure at significant scale. HypeFactory operates an AI platform covering 80 million-plus global creators, analyzing 55 metrics including audience demographics and fraud detection. AJ Marketing operates across 10 Asia-Pacific countries in 15 languages. GENUINE has managed over 1,000 creator collaborations for TikTok Shop campaigns serving 50-plus global brands.
Southeast Asia's creator economy, valued at US$55 billion, demonstrably favors independent, culturally specialized agencies over global holding companies. Video commerce accounts for 25% of gross merchandise value in key Asian markets. TikTok's Asia-Pacific ecosystem is projected to generate US$1.2 trillion in value by 2030.
Creator Camp's agency formalization is expected to expand its enterprise client roster as brand demand for structured creator partnerships continues to grow across Western and Asian markets.
Want to stay up-to-date on the stories shaping Asia's media, marketing, and comms industry? Subscribe to Mission Media for exclusive insights, campaign deep-dives, and actionable intel.
