11 Top Creator Commerce Platforms to Evaluate for SEA 2026

Southeast Asia's creator commerce market has crossed a line that brand and agency teams can no longer ignore. TikTok Shop's SEA gross merchandise value doubled year-on-year to US$45.6 billion, accounting for nearly half of the platform's US$64.3 billion global total. The region's creator economy is now valued at US$55 billion, with projections pointing toward US$1.2 trillion by 2030.

This is no longer experimental spend. It is core media infrastructure.

This guide is built for CMOs, media planners, and agency leads who are finalizing 2026 budgets and need a structured way to evaluate which platforms are actually equipped to deliver creator discovery, campaign execution, and measurable purchase outcomes in a single workflow. Each platform below is assessed against four criteria that matter most for SEA: live commerce capability, AI-powered creator matching, attribution infrastructure (the tools that track which creator drove which sale), and multi-market reach across the region's fragmented landscape.

The 11 Platforms

TikTok Shop

TikTok Shop is the dominant creator commerce platform in Southeast Asia by every measurable metric. Its SEA gross merchandise value doubled year-on-year to US$45.6 billion, representing nearly 71% of its US$64.3 billion global total. ByteDance's monetized creator base on the platform grew 1,267% year-on-year in Q3 2025, driven by integrated live shopping, in-app checkout, and creator affiliate programs that connect content directly to purchase.

Key Details:

• Parent Company: ByteDance
• Markets: All major SEA markets including Indonesia, Thailand, Vietnam, Philippines, Malaysia, Singapore
• Specialization: Short-form video commerce, live shopping, creator affiliate programs
• Commerce Infrastructure: In-app checkout, live stream selling, creator storefronts
• Notable Scale: US$45.6 billion SEA GMV; 1,267% monetized creator growth (Q3 2025 YoY)

For any brand with a conversion objective in SEA, TikTok Shop is a mandatory evaluation. No other platform combines creator content and purchase behavior at comparable scale in the region.

Shopee

Shopee is Southeast Asia's largest e-commerce marketplace by transaction volume, processing approximately US$4 billion in monthly transactions as of Q1 2024. Its creator-facing infrastructure, Shopee La, enables brands to run affiliate-style creator programs directly within the marketplace environment, connecting content to product listings without requiring users to leave the platform. Shopee's two million-plus active seller profiles across its target markets make it a natural fit for brands that already sell on the platform and want to activate creator traffic against existing product pages.

Key Details:

• Parent Company: Sea Limited
• Markets: Indonesia, Thailand, Vietnam, Philippines, Malaysia, Singapore, Taiwan
• Specialization: Marketplace-native creator commerce, live shopping, affiliate programs
• Commerce Infrastructure: In-platform purchase, live streaming, seller storefronts
• Notable Scale: US$4 billion monthly transaction volume (Q1 2024); two million-plus active sellers

Shopee's structural advantage is that creators drive traffic to a purchase environment users already trust. For brands prioritizing conversion efficiency over content reach, that distinction matters.

Narrators

Narrators operates the largest dedicated creator network built specifically for Southeast Asia, with 1.3 million-plus creators across 10 SEA markets. The platform uses AI-powered matching to connect brands with creators based on audience data, content performance, and market fit, then manages campaign execution and performance tracking within the same system. For regional brand teams running programs across multiple SEA markets simultaneously, Narrators' single-workflow infrastructure reduces the coordination overhead that typically comes with managing creators across fragmented local platforms.

Key Details:

• HQ: Southeast Asia (multi-market)
• Markets: 10 SEA markets
• Specialization: AI-powered creator discovery, multi-market campaign management, performance tracking
• Network Size: 1.3 million-plus creators
• Workflow: Discovery, execution, and measurement in one platform

Narrators is the most relevant pure-play creator platform for brands that need regional scale without building separate local programs in each market.

Fanclip

Fanclip launched specifically to solve a problem that every SEA creator program eventually hits: creators managing too many platforms at once, agencies tracking campaigns on spreadsheets, and brands unable to verify which creator actually drove a sale. The platform integrates creator storefronts, discovery tools, attribution tracking, and automated payouts into one system designed for SEA-specific conditions including mobile-first usage, cash-on-delivery logistics, and low-data connectivity. Its beta launched with 100-plus creators representing 15 million-plus combined followers, guided by a Creator Council that shapes feature development based on local behaviors.

Key Details:

• Stage: Beta (launched 2025)
• Markets: Southeast Asia (purpose-built)
• Specialization: Unified creator storefronts, attribution, payouts
• Launch Network: 100-plus creators, 15 million-plus combined followers
• Design Focus: Mobile-first, COD-compatible, low-data conditions

Fanclip is the most purpose-built SEA creator commerce infrastructure currently in market. For brand teams evaluating platforms on regional fit rather than global scale, it is worth tracking closely.

StarNgage (Hashmeta)

StarNgage is the proprietary influencer marketing platform of Hashmeta, connecting brands to creators with a performance attribution layer that uses UTM links, promo codes, dedicated landing pages, and pixel tracking to tie creator content directly to revenue. The platform serves 1,000-plus brands with regional teams across Singapore, Malaysia, Indonesia, and China. Hashmeta's China team adds a cross-border dimension that is relevant for brands managing creator programs that span SEA and mainland Chinese platforms simultaneously.

Key Details:

• Parent Company: Hashmeta
• HQ: Singapore
• Markets: Singapore, Malaysia, Indonesia, China
• Specialization: Performance-linked influencer marketing, commerce attribution
• Client Base: 1,000-plus brands
• Attribution Tools: UTMs, promo codes, landing pages, pixel tracking

StarNgage is best suited for brand teams that need measurable revenue attribution from creator programs, not just reach or engagement metrics.

Partipost

Partipost is a Singapore-headquartered creator partnership platform with reach across the APAC region, focused on driving measurable engagement and growth for brands through structured creator programs. The platform connects brands with creators for content campaigns, with a particular strength in activating everyday creators (sometimes called nano or micro-influencers) at scale rather than relying solely on high-follower accounts. For brand teams using Singapore as a regional hub for SEA creator programs, Partipost's local roots and APAC infrastructure make it a practical evaluation candidate.

Key Details:

• HQ: Singapore
• Markets: Singapore and APAC
• Specialization: Creator partnerships, engagement-focused campaigns, micro-creator activation
• Positioning: Leading Singapore platform for creator-driven brand growth

Partipost is a strong fit for brands that want to run high-volume creator programs across many smaller creators rather than concentrating spend on a few large accounts.

rewardSnap

rewardSnap is identified as the largest influencer platform operating in Hong Kong, connecting brands with top creators in a market where Instagram holds a 45.3% share of platform-driven conversions and Xiaohongshu has grown to 29.2%. For brand teams running programs that include Hong Kong as part of a broader SEA-plus-HK media plan, rewardSnap's market position and platform relationships make it the most relevant local evaluation option.

Key Details:

• HQ: Hong Kong
• Markets: Hong Kong
• Specialization: Influencer-brand connections, conversion-linked campaigns
• Market Context: Operates in HK where Instagram leads (45.3% conversion share) and Xiaohongshu is growing fast (29.2%)

rewardSnap is a specialist rather than a regional generalist. Its value is clearest for brands where Hong Kong is a meaningful revenue market, not just a media testing ground.

AnyMind

AnyMind is an APAC-focused creator and marketing technology company whose State of Influence in Asia 2026 report analyzed 7,000-plus campaigns across 10 markets including Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Cambodia, Japan, Hong Kong, and Taiwan. Beyond research, AnyMind operates as a platform and services business helping brands manage creator programs, content production, and performance measurement across the region. Its dataset is currently the most comprehensive regional benchmark available for brand teams evaluating creator program performance against market norms.

Key Details:

• HQ: APAC (multi-market)
• Markets: 10 APAC markets including all major SEA countries
• Specialization: Creator marketing platform, campaign analytics, regional benchmarking
• Research Asset: State of Influence in Asia 2026 (7,000-plus campaigns analyzed)

AnyMind is particularly useful for brands that want to benchmark their creator program performance against regional data before committing to a platform or strategy.

Wishlink

Wishlink is a creator commerce platform founded in 2022 that connects consumers, creators, and brands in a three-sided marketplace for product discovery and purchase. Creators select products, produce content, and earn commissions via tracked links. The platform raised US$17.5 million in Series B funding led by Vertex Ventures Southeast Asia and India, with the SEA-linked investor base signaling clear regional expansion intent. The affiliate-commerce model it uses mirrors structures that have generated meaningful revenue shares for Indian e-commerce platforms.

Key Details:

• Founded: 2022
• HQ: India (SEA expansion signaled by investor profile)
• Specialization: Creator-led product discovery, commission-based affiliate commerce
• Funding: US$17.5 million Series B (Vertex Ventures SEA and India)
• Model: Three-sided marketplace connecting consumers, creators, and brands

For SEA brand teams evaluating commission-based creator programs, Wishlink's funding trajectory and investor profile make it a platform worth tracking through 2026.

Meesho Creator Club

Meesho's Creator Club, launched in February 2025, enables creators to join a network, browse products from merchants, create promotional content, and earn commissions through unique tracking links. The model is a structured affiliate-commerce program that gives creators a direct financial stake in the sales they generate. While Meesho's primary market is India, its Creator Club model is relevant for SEA brand teams evaluating how commission-based creator programs are being built at scale in adjacent markets.

Key Details:

• Parent Company: Meesho
• Launched: February 2025
• Primary Market: India
• Specialization: Affiliate-commerce creator programs, commission-based content
• Model: Creators select products, create content, earn via tracked links

Meesho Creator Club is most useful as a reference model for SEA teams building or evaluating their own affiliate creator programs, rather than as a direct platform investment for the region.

Xiaohongshu (RedNote)

Xiaohongshu, widely known as RedNote, is a Chinese social commerce platform that combines lifestyle content with product discovery and purchase. Its SEA relevance is concentrated but significant: Malaysia is its second-largest market outside China, driven by ethnic Chinese communities in Malaysia and Singapore. In Hong Kong, Xiaohongshu has grown to a 29.2% share of platform-driven conversions, up from a marginal position. For brands targeting Chinese-speaking consumers across SEA, Xiaohongshu offers a content and commerce environment with high purchase intent and strong community trust.

Key Details:

• HQ: China
• Key SEA Markets: Malaysia (second-largest market outside China), Singapore, Hong Kong
• Specialization: Lifestyle content, social commerce, community-driven product discovery
• Conversion Data: 29.2% platform conversion share in Hong Kong
• Audience: Ethnic Chinese communities in SEA

Xiaohongshu does not apply uniformly across Southeast Asia. Its value is concentrated in markets with large Chinese-speaking populations and should be evaluated as a targeted channel rather than a regional one.

Frequently Asked Questions

How should we prioritize these platforms for a 2026 media plan? Start with your conversion objective. If you need commerce-linked results at scale, TikTok Shop and Shopee are the mandatory starting points. If you need multi-market creator discovery and campaign management, Narrators and AnyMind offer the broadest regional infrastructure. If you are building a commission-based creator program from scratch, Fanclip and Wishlink are the most purpose-built options currently available.

What does "attribution" actually mean in creator commerce? Attribution means being able to answer the question: which creator drove which sale? Platforms use tools like unique tracking links, promo codes, and pixel tracking (a small piece of code on your website that records purchases) to connect a creator's content to actual transactions. Without attribution, you are paying for reach and hoping it converts. With it, you can calculate actual return on investment.

Why do sustained creator partnerships outperform one-off campaigns? WARC 2025 data shows that sustained creator partnerships generate 3.5x higher engagement than traditional media placements in Southeast Asia. One-off posts get one cycle of attention. Long-term creator relationships build audience trust over time, which is what drives purchase behavior rather than just clicks.

Is Xiaohongshu relevant outside Malaysia and Singapore? Not significantly. Xiaohongshu's SEA traction is concentrated in markets with large ethnic Chinese populations. Indonesia, Thailand, Vietnam, and the Philippines each have distinct platform preferences that favor TikTok, Shopee, and local social platforms over Xiaohongshu.

The creator commerce landscape in Southeast Asia is consolidating fast. More than 60% of marketers plan to increase creator investment in 2026, with AI-powered matching and measurable outcomes as the primary reasons. The platforms on this list represent the most credible options currently operating in the region. The teams that establish structured evaluation criteria now will be better positioned to allocate budget efficiently when the rest of the market catches up.

Have you worked with any of these platforms? Share your experience in the comments or reach out directly.

Want to stay up-to-date on the stories shaping Asia's media, marketing, and comms industry? Subscribe to Mission Media for exclusive insights, campaign deep-dives, and actionable intel.

Subscribe to Mission Media

Amplifying Influence in Asia

Subscribe

Email sent! Check your inbox to complete your signup.

No spam. Unsubscribe anytime.