8 Creator Marketing Agencies Gaining Ground in Southeast Asia
Southeast Asia's $55B creator economy demands specialized agencies. CMOs evaluating region-wide campaigns need practical intel on 8 homegrown agencies reshaping influencer marketing across 10+ mark...
Finding the right creator marketing partner in Southeast Asia isn't about scrolling through Dentsu or WPP rosters. The region's US$55 billion creator economy is increasingly shaped by homegrown and independent agencies built specifically for local markets, not global holding company templates.
These specialized agencies understand that creator-led campaigns achieve 3.5 times higher engagement compared to traditional advertising in Southeast Asia. They navigate cultural nuances across 10-plus markets where influencers drive over 20% of e-commerce sales and where TikTok APAC is projected to generate US$1.2 trillion in value by 2030.
This strategic guide profiles eight agencies that CMOs should evaluate when launching region-wide Instagram, TikTok, and YouTube campaigns or targeting specific verticals like gaming, luxury, or authentic user-generated content. Each profile includes practical intelligence on headquarters location, market coverage, creator database size, pricing models, specialization areas, and measurement capabilities to help marketing leaders navigate Southeast Asia's fragmented creator landscape.
Narrators
Narrators operates an AI-powered influencer marketing platform connecting brands with over 1.3 million creators across 10 Southeast Asian markets. Founded in Singapore in 2015, the agency specializes in micro-influencer compliance and end-to-end campaign management across Instagram, TikTok, YouTube, and Facebook.
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Key Details:
- Founded: 2015
- Location: Singapore
- Specialization: AI-powered micro-influencer campaigns with compliance focus
- Market Coverage: 10 Southeast Asian markets
- Creator Database: 1.3 million-plus influencers
- Platform Capabilities: Multi-platform campaigns (Instagram, TikTok, YouTube, Facebook)
Narrators' technology-driven approach addresses a critical challenge for regional campaigns: managing compliance and performance tracking across fragmented markets. The platform's AI matching helps brands identify creators whose audiences align with campaign objectives, while built-in compliance tools ensure content meets platform and regulatory requirements across diverse Southeast Asian jurisdictions.
Partipost
Partipost manages a community of over one million everyday influencers across Southeast Asia, specializing in authentic user-generated content and nano to micro creator campaigns. The Singapore-headquartered platform emphasizes co-created, relatable content that resonates with local audiences across APAC markets.
Key Details:
- Location: Singapore headquarters
- Specialization: Authentic UGC and nano/micro creator campaigns
- Market Coverage: Southeast Asia and broader APAC
- Creator Database: One million-plus everyday influencers
- Content Focus: Co-created, relatable content for all influencer tiers
Partipost's strength lies in mobilizing everyday influencers who create authentic content that feels less like advertising and more like genuine recommendations. This approach proves particularly effective for brands seeking to build trust through relatable voices rather than celebrity endorsements, tapping into the growing preference for authentic creator content over polished brand messaging.
StarNgage
StarNgage positions itself as the fastest-growing micro-influencer marketing network in Singapore, Malaysia, and Indonesia. The agency offers both self-serve platform access and managed agency services, focusing specifically on nano and micro influencers for brand awareness and conversion campaigns.
Key Details:
- Location: Singapore, Malaysia, Indonesia operations
- Specialization: Nano and micro influencer networks
- Service Model: Self-serve platform plus managed agency services
- Campaign Focus: Brand awareness and conversion optimization
- Growth Trajectory: Fastest-growing positioning in core markets
StarNgage's dual service model provides flexibility for brands at different maturity stages. Companies with in-house expertise can access the self-serve platform for direct creator relationships, while those requiring strategic guidance can use managed services. The focus on nano and micro influencers addresses the reality that mid-tier influencers (10,000 to 200,000 followers) charge US$200 to US$5,000 per post in APAC markets, offering balanced reach and engagement at moderate costs.
PRIZM Group
PRIZM Group operates as an integrated digital and influencer marketing agency from Singapore, specializing in luxury, retail, and tech brands with strong KOL campaigns in Malaysia and Singapore. The agency has executed high-impact creator strategies for clients including MGM Macau, demonstrating expertise in premium brand positioning.
Key Details:
- Location: Singapore headquarters
- Specialization: Luxury, retail, and tech brand KOL campaigns
- Market Coverage: Singapore, Malaysia, Hong Kong, broader APAC
- Pricing Model: 10 to 15 KOCs for SG$2,000 to SG$3,000 (~US$1,500 to US$2,200)
- Notable Clients: MGM Macau
- Focus: ROI optimization with local market teams
PRIZM's work with MGM Macau demonstrates the agency's ability to execute sophisticated campaigns for luxury brands requiring careful creator vetting and brand alignment. The agency's transparent pricing model, executing campaigns with 10 to 15 Key Opinion Consumers for SG$2,000 to SG$3,000, provides CMOs with clear budget planning parameters for micro-influencer initiatives across Singapore, Malaysia, and Hong Kong markets.
Kingdom Digital
Kingdom Digital earned recognition as a top three Malaysia Digital Agency of the Year by Campaign Asia for three consecutive years. The Malaysia-based agency demonstrates strong cultural fluency and creative storytelling in influencer campaigns tailored specifically for Malaysian market behaviors and preferences.
Key Details:
- Location: Malaysia
- Specialization: Cultural fluency and creative storytelling
- Industry Recognition: Top three Malaysia Digital Agency of the Year (Campaign Asia, three consecutive years)
- Market Focus: Deep Malaysian market expertise with regional reach
Kingdom Digital's consecutive Campaign Asia recognition signals consistent execution quality and client satisfaction. For brands prioritizing the Malaysian market, where cultural nuances and language preferences (Bahasa Malaysia, English, Chinese dialects) require sophisticated localization, Kingdom Digital's proven track record offers reassurance that campaigns will resonate with local audiences rather than feel like translated content from other markets.
Nexplay/KOL-Lab
Nexplay's KOL-Lab launched a marketplace connecting brands with Southeast Asian influencers and content creators, specializing in gaming and esports verticals. Based in the Philippines, the agency has achieved high growth in two years of operations, capitalizing on Southeast Asia's explosive gaming creator economy.
Key Details:
- Location: Philippines
- Specialization: Gaming and esports influencer marketing
- Platform Type: Marketplace model connecting brands and creators
- Growth Trajectory: High growth in two years of operations
- Market Coverage: Southeast Asia gaming communities
Nexplay/KOL-Lab addresses a specific vertical where traditional agencies often lack expertise. Gaming and esports require understanding of platform-specific behaviors (Twitch, YouTube Gaming, Facebook Gaming), tournament calendars, team sponsorships, and audience engagement patterns that differ significantly from lifestyle or beauty content. For brands targeting gaming audiences, particularly in the Philippines where mobile gaming penetration runs high, KOL-Lab's specialized focus provides access to creator networks and campaign strategies tailored to gaming culture.
Hashmeta
Hashmeta provides AI-driven creator marketing from Singapore headquarters with regional coverage across Southeast Asia including Singapore, Malaysia, Indonesia, Thailand, Philippines, and Vietnam. The agency offers packages with full campaign management targeting 10 to 15 times ROI focus from nano to macro creators.
Key Details:
- Location: Singapore headquarters
- Specialization: AI-driven creator marketing with ROI focus
- Market Coverage: Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam
- Creator Tiers: Nano to macro influencer campaigns
- Performance Target: 10 to 15 times ROI focus
- Service Model: Full campaign management packages
Hashmeta's ambitious 10 to 15 times ROI targeting reflects the agency's emphasis on performance-driven campaigns with clear attribution. The AI-driven approach helps optimize creator selection, content strategies, and budget allocation across campaigns spanning nano influencers (under 10,000 followers) to macro creators (100,000-plus followers), providing flexibility for brands with different reach and engagement objectives across six Southeast Asian markets.
TheRight.Fit
TheRight.Fit operates a creator marketplace with a direct-booking model that eliminates middlemen, offering gifting-as-payment features for brand collaborations. Originally Australia-based, the platform is expanding to the Philippines and broader Southeast Asia with over 50,000 creators listed.
Key Details:
- Location: Australia headquarters, expanding to Philippines and Southeast Asia
- Specialization: Direct-booking creator marketplace
- Creator Database: Over 50,000 creators listed
- Unique Feature: Gifting-as-payment option for brand collaborations
- Business Model: Eliminates agency middlemen for direct brand-creator relationships
TheRight.Fit's direct-booking model appeals to brands seeking to reduce agency fees and build direct creator relationships. The gifting-as-payment feature proves particularly valuable for product launches or brands with limited cash budgets but strong product offerings. As the platform expands from Australia into the Philippines and broader Southeast Asia, it addresses market fragmentation by providing a unified discovery and booking interface across multiple markets.
Evaluating Creator Partners for Your Objectives
When selecting a creator marketing agency from this landscape, marketing leaders should align agency capabilities with specific campaign objectives. Region-wide brand awareness campaigns across Instagram, TikTok, and YouTube require platforms like Narrators or Hashmeta with broad market coverage and expertise across multiple platforms. Brands prioritizing authentic user-generated content should evaluate Partipost's one million-plus everyday influencer community or StarNgage's nano and micro influencer networks.
Vertical specialization matters significantly in Southeast Asia's diverse creator economy. Gaming and esports campaigns require specialized expertise like Nexplay/KOL-Lab's Philippines-based gaming creator networks. Luxury and premium brands benefit from agencies like PRIZM Group with proven experience in high-end brand positioning and careful creator vetting.
The Creators Association of Southeast Asia (CASA), formalized via memorandum of understanding in late 2024, unites emerging talent agencies and creators from Thailand, Vietnam, Indonesia, and the Philippines for cross-border collaborations and standards development. This infrastructure development signals market maturation and increasing professionalization of creator partnerships.
Independent agencies continue outperforming holding companies in agility, local market insight, speed of decision-making, and innovation, often winning major clients like Unilever and Pernod Ricard due to lower bureaucracy and personal accountability. As the Asia-Pacific creator economy reached US$26.16 billion in 2025, up from US$135.2 billion total valuation in 2023, these homegrown agencies are carving out significant market share by emphasizing cultural fluency and regional behaviors over global templates.
Have you worked with any of these creator marketing agencies? Share your experience and insights on navigating Southeast Asia's evolving creator economy.
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