Ideally Appoints Danica Paki as APAC Commercial Head

SaaS market research platform Ideally has appointed Danica Paki as Head of Commercial for APAC, as the company accelerates its push into enterprise markets across the region.

The appointment, announced this month, coincides with more than 15 new hires as Ideally builds out its regional presence.

Paki's Mandate Spans Enterprise Partnerships and Agency Relationships

Paki will lead commercial strategy across APAC, with a focus on platform adoption, enterprise partnerships, and agency relationships. Demand for faster, more accessible research tools is cited as a key driver of the expansion.

She joins from ArchiPro, where she served as New Zealand CEO after initially joining the company pre-Series A as General Manager of Growth and Client Experience. In that role, she led commercial transformation and international expansion efforts.

Earlier in her career, Paki helped build Little Giant/Isobar New Zealand into a Gold Digital Agency of the Year winner before its acquisition by Dentsu New Zealand. She has also held senior roles at YoungShand and Tribal Aotearoa.

"At a time when companies are under increasing pressure to move faster and smarter, that ability to go to market with confidence is incredibly powerful," Paki said of her appointment.

Josh Nu'u Steele, co-founder and Chief Revenue Officer at Ideally, described the hire as central to the company's regional ambitions. "Danica is the real deal. She's built and scaled revenue functions inside high-growth tech businesses, she gets what enterprise customers actually need, and she moves fast," he said.

APAC Research Confidence Gap Creates Market Opportunity

Ideally's expansion arrives at a moment of measurable strain in the region's enterprise marketing landscape. Only 36% of APAC B2B marketers are confident in their organization's ability to reach its target audience, compared to 46% in the US and 47% in Europe.

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Mission MediaMission Media

Fragmented data across multiple languages and markets is a contributing factor. 68% of B2B marketers in APAC report difficulty identifying the right buying groups.

At the same time, 66% of APAC leaders are actively increasing investment in customer analytics, segmentation, and personalization, and 71% of APAC brands report personalization as a priority.

Ideally's Existing Footprint Supports Enterprise Credibility

Ideally currently operates across more than 30 countries and works with more than 250 brands, including Google, Kraft Heinz, and Danone. The company has expanded rapidly over the past two years.

The combination of an established global client roster and a dedicated regional commercial lead positions Ideally to compete for large APAC accounts as enterprise research budgets are being allocated.

Nu'u Steele added: "APAC has been on a roll, and having someone of Danica's calibre leading that charge, I couldn't be more excited about what we're going to build this year."

Paki's appointment and the accompanying hires represent Ideally's most significant structural investment in the APAC region to date.