JCDecaux Australia Creates National Revenue Director Role
JCDecaux Australia creates national revenue director role to centralize leadership as programmatic OOH revenue scales from $100M to projected $500M by 2030.
JCDecaux Australia has appointed Angus Leech as national director of revenue, a newly created position designed to centralize revenue leadership across the country as the out-of-home advertising company expands its digital and programmatic operations.
Centralized Revenue Leadership Supports Growth
The appointment brings strategic coordination to revenue management at a national level, according to John Harris, chief sales officer at JCDecaux Australia. "As our business continues to grow and evolve, this role adds greater coordination to how we manage revenue leadership nationally," Harris said. "Angus brings deep media experience and a strong track record in sales leadership, strengthening our ability to respond to market conditions and support our clients effectively."
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Leech joins JCDecaux from Australian Radio Network (ARN), where he spent more than a decade in senior sales leadership roles, most recently as national sales director. His background includes managing complex national sales operations across traditional and digital media platforms at companies including LivingSocial and News Corp Australia.
The timing reflects JCDecaux's rapidly scaling programmatic out-of-home business. The company's programmatic OOH revenue grew from $10 million in 2021 to $100 million by the end of 2025. JCDecaux projects programmatic revenue will reach $500 million by 2030, with 1.5 billion impressions expected in 2025.
Market Growth Supports Leadership Investment
Australia's out-of-home media sector grew 3.15% in the fourth quarter of 2025, according to MOVE data. The expansion provides a foundation for JCDecaux's investment in senior revenue leadership as the industry shifts toward digital and programmatic formats.
Currently, programmatic represents 8% of JCDecaux's digital OOH revenues in Australia. That penetration rate lags mature markets like Germany, where programmatic accounts for 20% to 40% of digital out-of-home spending, indicating substantial growth potential ahead.
The company is focusing on technology-driven capabilities including 5G networks that enable real-time, targeted campaigns. Harris highlighted airport advertising tied to flight schedules as an example of how technology enables hyper-targeted campaigns. JCDecaux plans to deploy dynamic creative optimization in 25% of campaigns by 2030.
Part of Broader Leadership Restructuring
Leech's appointment follows three other executive changes at JCDecaux Australia and New Zealand. John Harris was promoted to chief sales officer after 19 years with the company. Jemma Enright joined as executive general manager of product, bringing 25 years of media experience. Eddie Foo was named executive general manager of strategy with more than 20 years of cross-industry experience.
Co-CEOs Max Eburne and Dave Watkins said the appointments bring "strengthened leadership across sales, product and strategy" to support the company's performance and growth plans.
Regionally, JCDecaux's Asia-Pacific operations achieved 1.3% organic growth in the first half of 2025, though China experienced mid-single digit declines. China now represents 10% of JCDecaux's revenue, down from 18% before the pandemic.
Commenting on his appointment, Leech said: "JCDecaux has a long-standing reputation for quality, scale and leadership in out-of-home. As the channel continues to play an increasingly central role in media strategies, the opportunity to join a business with this depth of capability and focus on effectiveness was a clear decision for me."
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