Miro Acquires Reforge to Embed AI Product Strategy Tools

Miro, the collaborative workspace platform, announced the acquisition of Reforge on March 24, 2026, combining its visual workspace with Reforge's learning platform and AI-powered product development tools. Financial terms were not disclosed.

Leadership Restructuring Signals Strategic Direction Change

The deal reshapes Miro's executive team. Reforge founder and CEO Brian Balfour joins Miro as Chief Growth Officer. Reforge COO Tom Willerer becomes Miro's Chief Strategy Officer.

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Miro currently serves 100 million users across 250,000 enterprise customers, with more than 1,600 employees operating from 14 global office hubs. Reforge brings a community of more than 100,000 alumni and enterprise clients including Netflix, Workday, Mastercard, SAP, and Xero.

Miro CEO Andrey Khusid framed the rationale directly. "The biggest opportunity ahead isn't just moving faster. It's moving faster in the right direction," Khusid said. "The combination of Miro and Reforge will help organizations to transform towards AI-enabled innovation faster."

Balfour added that AI has fundamentally changed what product teams need. "Teams that once relied on intuition and experience now need fluency in AI prototyping, evals, and strategy," he said. "Joining Miro lets us do it faster and at a much bigger scale."

Acquisition Targets the Gap Before Engineering Begins

The core rationale centers on a specific problem: most AI workplace tools help teams build things faster, but fewer tools help teams decide what to build in the first place.

Reforge's product suite addresses this early stage directly. Its tools help teams synthesize customer feedback, run AI-driven research, and create prototypes before engineering resources are committed. Miro describes the combined offering as a "collaborative AI Innovation Workspace" for planning, co-creating, and executing at scale.

Reforge began as a single training course and grew into a platform serving major enterprise clients. Its independence as a learning resource, maintained at Reforge.com, is being preserved after the acquisition. Miro confirmed that Reforge Learning will continue operating as a separate entity, keeping its vendor-neutral course material intact for existing learners and enterprise training clients.

Asia Pacific Context: Xero Named Among Reforge Clients

For enterprise teams in Asia Pacific, the Reforge client roster includes one directly regional name. Xero, headquartered in New Zealand with significant Asia Pacific operations, is confirmed as a Reforge enterprise customer. Other named clients, including SAP, Mastercard, and Netflix, operate extensively across the region.

No Asia Pacific-specific rollout plans or regional strategy details were announced as part of the acquisition. Product and marketing leaders in the region should monitor Miro's official communications for updates on regional availability and enterprise programs.

Next Steps

Reforge's tools and team will integrate with Miro's platform while Reforge Learning continues to operate independently at Reforge.com. No integration timeline or product roadmap details were disclosed at the time of announcement.