News

News Publishers Are Taking Distribution Into Daily Commutes

SPH Media's SMRT partnership puts Straits Times bulletins in 68 stations, with news screens and print vending to follow. The bigger question is whether recurring commuter exposure creates repeat readership.

SPH Media's partnership with SMRT is bringing The Straits Times audio news bulletins to 68 Singapore rail stations, expanding publisher distribution into daily commutes.

The Rail Network Is Becoming A News Channel

The initiative also plans news highlights on screens and newspaper vending, making transit a regular discovery point for journalism.

Distribution Is Not The Same As Engagement

Publishers should measure repeat readership, referral traffic and subscriptions, not just the number of commuters who pass through a station.

8 Email Deliverability Platforms for APAC Marketing Teams

Regional email teams cannot rely on delivered rates alone. This buyer guide compares eight deliverability and inbox-placement platforms by testing depth, reputation monitoring, practical APAC coverage, operating model and implementation needs.

Global Sports Sponsorship Is Becoming A Portfolio Strategy

Nestlé's NBA deal spans three beverage brands and 21 markets, showing how global sports rights are becoming shared portfolio infrastructure. The opportunity is scale, but CMOs still need clear rules for brand roles, local activation and measurement.

Why Agencies Are Investing In Entertainment Before The Ad Buy

Dentsu's investment in The Angry Birds Movie 3 shows agencies moving upstream into entertainment financing, where earlier access to film IP can create richer brand integrations but also demands clearer rules on conflicts, pricing, measurement and governance.

8 Data Clean Room Platforms for APAC Marketing Teams

Compare eight current data clean room platforms for APAC marketing teams, with practical differences across cloud fit, privacy controls, identity, activation, partner adoption, and documented regional support.