Oobit Taps Katashe Group to Scale Crypto Payments in Asia

Oobit, an open payments platform backed by Tether and Solana, has appointed Singapore-based Katashe Group as its research, strategy, and ecosystem innovation partner, targeting digital asset payment adoption across Asia.

Partnership Focuses on Consumer Behavior and Payment Experience Research

The collaboration is designed to produce market insights and experience frameworks for Web2 platforms evaluating digital asset user experiences across Asia. The focus sits specifically at the intersection of established global payment networks and wallet technologies.

Oobit has developed Plug & Pay, an infrastructure layer that connects digital asset wallets directly to payment rails such as Visa. The technology allows consumers to pay using cryptocurrencies including USDT, Bitcoin, and Ethereum at everyday retail settings, while merchants receive real-time fiat settlement in local currencies.

Eric Song, Co-Founder of Oobit, said the appointment reflects a deliberate shift beyond pure technology deployment. "Most infrastructure plays stop at technology. We don't. Getting cryptocurrencies into everyday payments means understanding how people actually behave, what they hold, how they spend, and what builds trust. That's what Katashe brings to the table with their expertise. Asia is where the next wave happens; we intend to be the infrastructure it runs on."

Digital Asset Payments Move From Experimentation Into Everyday Commerce

The appointment comes as digital asset payment infrastructure moves beyond early-stage testing into consumer-facing applications across global payment networks.

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Cheelip Ong, Executive Chairman of Katashe Group, noted the shift is already underway. "The intersection of wallet technology, stablecoins and traditional payment rails is no longer theoretical; it's happening now. Oobit has built the infrastructure that makes this transition seamless, and we're excited to help drive adoption across Asia by helping shape frictionless consumer experiences as digital asset payments become part of everyday commerce."

Katashe is identified as Asia's first Web2-Web3 hybrid venture builder, launched in 2024 at Southeast Asia Blockchain Week in Bangkok. The firm operates across three practice areas: collaborative venture building, communications, and consulting.

Katashe's active ecosystem partnerships include CoinGecko on Web3 education and reported work with GrabPay on stablecoin payments, placing the firm inside the consumer payment corridors Oobit is targeting.

Voobit Settlement Rail Targets Malaysia, Singapore, and Indonesia in 2026

Oobit and VCI Global have co-developed Voobit, a next-generation settlement rail targeting rollout across Malaysia, Singapore, and Indonesia in early 2026. The system enables instant fiat settlement from USDT, Bitcoin, and Ethereum payments with zero intermediaries, lower fees, and 24/7 settlement capabilities.

Oobit previously entered the United States through a partnership with Bakkt, a publicly listed digital asset company with compliance infrastructure across all 50 US states. That integration enabled Tap-to-Pay cryptocurrency payments at Visa-accepting merchants with instant fiat settlement, establishing a market-entry model the company is applying to ASEAN expansion.

Katashe was founded by Katherine Ng, formerly Managing Director of TZ APAC and recognized on Singapore's 100 Women in Tech list. The firm has secured Malaysia Blockchain Week as an official venture builder partner.

The Oobit-Katashe partnership marks another step in the transition of digital asset infrastructure into practical consumer payment experiences across Asia's retail and SME sectors.