tiktok
TikTok's 24% Bot Rate Costs Advertisers US$63 Billion Yearly
TikTok's 24.2% invalid traffic rate costs advertisers $63 billion yearly—the highest among major platforms. Learn how to detect bot fraud and protect your ad budget.
Latest
news
WPP Media MENA Dominates Egypt Rankings With $21.5M in New Billings
WPP Media MENA claimed the top spot in Egypt with $21.5M in new billings, outpacing Dentsu, Publicis, and Omnicom as competition intensifies in a rapidly growing market.
news
Why Creators Are Abandoning Substack for Beehiiv's Zero-Commission Model
Beehiiv's zero-commission platform is disrupting creator economics. Discover why 3,000+ creators have migrated from Substack, with real income data.
news
40% of Ad Spend Wasted: Here's How One AI Tool Aims to Fix It
Perion's Outmax AI tool is optimizing ad campaigns across Africa, solving a 40% ad spend waste problem. The rollout signals how global ad tech vendors are localizing execution across high-growth regions.
news
NEC Partners With Anthropic to Crack Japan's AI Market
NEC partners with Anthropic to unlock Japan's AI enterprise market through trusted local relationships. Reveals the critical pattern: winning in regulated Asian markets requires compliance credibility and local partnerships, not just superior AI technology.
news
Why AI Cyber Tools Are Becoming the New Vendor Battleground
Compare Anthropic and OpenAI's AI cybersecurity strategies. Discover why access control differs and what it means for tech leaders evaluating security tools.
insights
Why AI Governance Beats Technology in the APAC AI Race
60% of enterprises building AI see no measurable value. Data integration and governance structures separate AI leaders from laggards in APAC.
news
Amplitude Moves Support Inside Products With New AI Assistant
Amplitude launches AI Assistant to embed support directly in products. The tool automates workflows and feeds support data back into product analytics.
brands
Inside Godiva's APAC Gamble: How Gift Culture Changes Everything
Godiva swapped gold packaging for blush pink, risking heritage in APAC gift-giving markets. How legacy brands navigate the authenticity paradox.
insights
The 83% Illusion: Why APAC Sponsorship Metrics Mislead Brands
APAC sponsorship sentiment is high, but brands struggle to measure ROI. Learn why trust scores don't guarantee sales and how to build measurement frameworks.
news
Market Better Shifts to Agency Model With Legacy Media Acquisition
Market Better acquired Legacy Media and launched Market Better Studio, signaling how media-native brands are pivoting toward full-service agency models for B2B growth.
campaigns
Control vs. Scale: How Anthropic and OpenAI Diverged on Cyber AI Risk
Anthropic limits cyber AI access via Project Glasswing. OpenAI scales broadly. Which risk philosophy fits your organization best?