news Elevate Mentoring Programme Expands to Sydney and New York Elevate's free mentoring programme expands to Sydney and New York, backed by major agencies. Event marketers now have global access to career development infrastructure.
lists 10 Independent Creative Agencies Leading APAC Pitch Wins Independent creative agencies are outperforming global holding companies across APAC. Here's which shops CMOs should shortlist for their next pitch.
news Supermassive Appoints Strategy Director Amid Independent Agency Growth Supermassive appoints its first strategy director as the independent agency scales. CMOs should watch how boutique shops compete with networks through specialized talent.
news How AI Dubbing Is Collapsing APAC Campaign Timelines AI dubbing collapses APAC campaign timelines from weeks to 60 seconds, forcing CMOs to rethink localization strategy and creative workflows.
news Why Production-Heavy Media Firms Face Liquidity Crunch Production-heavy media firms face acute liquidity crunch as client spending delays and margin compression mount. NoonTalk Media's cautionary tale signals survival pressure for smaller vendors.
news Visa Appoints Alvina Seah to Lead New Asia Pacific Creative Studio Visa builds in-house creative studio in Asia Pacific, appointing veteran agency leader Alvina Seah to drive regional marketing innovation amid rapid payment tech transformation.
news Dentsu CEO Removed After A$2.85B Impairment Loss Dentsu's CEO ousted after A$2.85B impairment loss exposes the agency holding company's international acquisition strategy as fundamentally broken.
news Why APAC Brands Are Rethinking Gen Z Strategy After Leadership Backlash Gen Z now controls $450B in spending power, but APAC leaders' outdated assumptions risk brand credibility. CMOs must rebuild strategy around AI adoption and short-form video preferences.
news Why APAC Leaders' Generational Assumptions Risk Business Credibility APAC leaders' outdated generational assumptions risk credibility as Gen Z drives 21% of luxury spending. CMOs must align strategy with data, not stereotypes.
news Why Data Governance, Not AI Models, Will Define Agent Economy Winners Data governance, not AI models, will separate agent economy winners from losers. CMOs must prioritize orchestration infrastructure as agentic AI scales.
news China Bans Below-Cost Auto Sales as Price War Reaches Breaking Point China's auto price war hits a breaking point as regulators ban below-cost sales. Dealers must now compete on innovation, not discounts.
news Why Marketers Are Targeting AI-Cited Publishers Now Marketers are now targeting the publishers that AI cites in its responses, creating a new programmatic ad opportunity to reach high-intent buyers.