news AirAsia Partners HYROX for 15-City Fitness Race Circuit AirAsia taps fitness tourism to drive 250,000 travelers across 15 APAC cities in 2026. Sports tourists spend 30% more than leisure travelers—here's how airlines monetize niche events.
news SMU Launches Singapore's First Gen AI Diploma for SME Leaders Singapore launches first Gen AI diploma for SMEs, training non-technical leaders to bridge business strategy and AI implementation without coding skills.
news Omnicom Spins Off Jack Morton Two Months After IPG Acquisition Omnicom divests Jack Morton just weeks after IPG acquisition, signaling holding companies' willingness to shed recently acquired assets when strategic priorities shift.
news AB InBev Tests Sports-Music Crossover for Non-Alcoholic Brand AB InBev brings the ICC T20 World Cup Trophy to Lollapalooza to reach younger audiences where sports and music converge. Here's why non-alcoholic brands are betting on festival culture.
news How Volvo Used a Fake Brand to Reclaim 'Safety' in Malaysia's EV Market Volvo used a fake "Selamat" brand to reclaim safety leadership in Malaysia's crowded EV market. Here's how linguistic strategy beats generic competitor claims.
news AI Paradox: Lower Game Dev Costs Fuel $25B Marketing Arms Race AI slashed game dev costs 30%, but flooded markets with content. Now studios spend $25B on marketing just to stand out.
news Sandvik Unveils Non-Functional EV to Highlight Mining's Role Sandvik's transparent, non-functional EV installation reveals mining's invisible role in green tech. Over 90% of EVs depend on mined materials—and the green transition can't happen without sustainable extraction.
news GrowthOps Asia Wins Volkswagen Singapore Creative and Digital Brief GrowthOps Asia wins Volkswagen Singapore's creative and digital brief amid intensifying competition from Chinese automakers. Here's what integrated agency partnerships mean for automotive marketing in Asia.
news Monks Taps 20-Year Veteran to Drive AI-Powered Creative in SEA Monks appoints 20-year creative veteran to lead AI-powered work across Southeast Asia. His mission: blend human insight with AI tools to drive measurable results for regional brands.
news FairPrice Ditches Price Wars for Emotional CNY Strategy FairPrice ditches price wars for emotional CNY strategy, focusing on small moments over grand gestures. How intimacy is becoming retail's competitive advantage.
news How The SHOUT GROUP Won 8 Clients in One Month The SHOUT GROUP lands Malaysia Airlines, Hyundai, and six others in one month. How local ownership and creative flexibility drive agency growth in Malaysia's $2.1B market.
news APAC Creator Ad Revenue Growth Slows to 5.9% in 2025 Creator ad revenue growth slows to 5.9% in 2025 as APAC creators pivot to subscriptions, affiliate deals, and direct sales. Diversification is now essential.