campaigns Fear Floats: HBO’s Global IT Campaign Goes Viral Across Asia HBO's red-balloon blitz across five Asian cities blends social seeding with street scares to drive IT premiere buzz. A masterclass in experiential marketing for streaming launches.
news Asia’s Media Giants Should Pay Attention to This $60B Warning Shot Warner Bros. Discovery's $60B sale review signals a turning point for media M&A. Asian executives must learn: scale works only with disciplined integration and a clear strategy.
lists Comms Lens: 11 Asian Financiers Pushing ESG Agendas in 2025 Eleven Asian financiers are moving beyond net-zero pledges to deploy real capital in 2025. Here's which ones CMOs should track for sustainability storytelling.
news WPP Lawsuit 2025: What Asian Leaders Need to Know WPP faces a US securities lawsuit over July profit warnings that triggered an 18% stock drop. Asian leaders must understand how dual-listed companies manage investor relations during legal crises.
insights What’s Working in Singapore? Top 5 Influencer Tactics in 2025 Singapore's 62% engagement rate with influencer content is reshaping 2025 budgets. Short videos and product demos timed three days before purchase drive the highest conversions.
lists 11 Tools to Monitor Brand Mentions and Elevate Asian Market Reputation Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
news How “Recession Glam” Is Forcing CMOs to Rethink Premium Recession Glam is forcing CMOs to rethink premium: smaller sizes, transparent ingredients, and luxury packaging at mass-market prices.
news Omnicom PR's 7.5% Decline and How Asia's CMOs Can Prevent Slumps Omnicom's 7.5% PR revenue drop exposes event-cycle dependency. Asia's CMOs must build digital-first strategies to weather demand swings.
lists 7 Useful Podcast Platforms for Asian Leaders in 2025 Podcast platforms are now strategic for Asian leaders as the region's market hits US$5.9B in 2024. Choose based on audience location, goals, and analytics capabilities.
campaigns SGSecure’s Viral Campaign Exposed a 93% Crisis Readiness Failure Viral campaign hit 1.1M views, but 93% of people failed to act on staged threats. CMOs must bridge the gap between awareness and actual crisis readiness.
brands What Happens When Heineken Takes Over Seoul’s Rooftops? Heineken transforms Seoul's empty rooftops into social hubs, proving brands can solve urban loneliness while building loyalty through shared experiences.
news Taste Orchard’s Termination Sparks a PR Test for Retail Brands Taste Orchard's early lease termination exposes a cascading risk for retail brands: sub-tenants lose protection when master leases crack, threatening cash flow and expansion plans across Asia.