brands Airwallex's Sports Sponsorship: A Bold B2B Marketing Strategy Airwallex ditches trade press for Formula One to build trust with Asia's young, digital business buyers. Sports sponsorship is becoming B2B's secret weapon.
news Why Absurdist Humor Works: The KFC and Ogilvy Shinjuku Experiment KFC's absurdist chicken-meets-sauce love story proves visual humor travels across cultures when brands commit to craft. Here's why CMOs should embrace the weirdness.
brands How Asia’s Brands Optimize ROI with Connected Journeys Connected journeys across TV, mobile, and messaging drive 41% higher engagement in APAC. Learn how brands are closing the execution gap to turn ad spend into revenue.
guides The Starter's Guide to Guest Posting in Asia in 2025 Guest posting in Asia costs 40-60% less than the West while driving real rankings and brand authority. Learn how to build a scalable program that works.
brands How to Get Press Coverage on the Crypto & Web3 Beat in Asia Web3 PR in Asia is crowded and noisy—here's how to cut through and land coverage on the crypto beat.
brands Building a Recession-Proof Reputation in SE Asia's Emerging Markets Economic uncertainty is reshaping Southeast Asia. Build recession-proof brands by leveraging trust as your crisis currency and shifting focus from price to purpose.
brands The Evolution of C-Suite Comms in SE Asia: Beyond the Corporate Statement SE Asia's C-suite leaders are ditching corporate statements for authentic social media engagement. Here's why 71% of consumers now prefer buying from socially active CEOs.
brands PR Measurement Beyond Vanity Metrics: Proving Communications ROI to ASEAN Boardrooms ASEAN CMOs struggle to prove PR value to boardrooms—only 40% believe communications impact is understood by executives. Learn how to shift from vanity metrics to outcome-based measurement that demonstrates genuine business ROI.
brands Greenwashing vs Impact: How SE Asian Brands Can Communicate ESG Authentically SE Asian consumers demand authentic ESG—87% want sustainable lifestyles. Learn how brands can build credibility without greenwashing as regulators tighten scrutiny.
brands How to Get Your Brand Featured in Southeast Asia's Tier-1 Media (Without a Big PR Budget) Earn tier-1 Southeast Asia media coverage without expensive PR agencies. Learn the newsworthy story angles and journalist relationships that unlock credibility.
brands The Power of a Well-Timed PR Campaign: Rosé All Day Cosmetics Rosé All Day Cosmetics achieved a 1,027% valuation uplift through strategic PR timing. Learn how a well-executed campaign turned visibility into investor interest.
brands Crisis Comms 101: How to Handle Negative Press Like a Pro Negative press spirals fast in Southeast Asia's social-first markets. Learn proven crisis comms strategies that protect your brand's reputation and bottom line.