news Pacvue Launches MCP Server, Integrating Commerce Data Into AI Tools Pacvue launches MCP server enabling teams to pull retail media reports directly into Claude, ChatGPT, and other AI tools without manual exports.
news Why Podcast Measurement is the Missing Piece in Amazon's Push for TV Budgets Amazon's Oprah deal signals video podcasts are competing for TV budgets, but a critical measurement gap is costing the industry $1 billion in ad spend.
news Marketers Commit US$16 Billion to AI Search—But Doubt the ROI Marketing leaders commit $16B to AI search in 2026, but 60% doubt the ROI. Budget outpaces organizational readiness and measurement infrastructure.
news Why Traditional SEO Metrics No Longer Predict Business Outcomes Traditional SEO metrics no longer drive sales as AI summaries replace rankings. Skyword's Category Authority Index measures real influence over AI answers.
news Enero Stock Bounces 1.3% After Losing Two Major Clients Australian creative agency parent Enero gained 1.3% after losing two major clients. Why losing revenue can signal profit growth to investors.
news Saudi Arabia's $4.68B Digital Ad Spend Delivers Minimal Marketing ROI Saudi Arabia's $4.68B ad spend delivers minimal ROI. Marketing teams measure dashboards, not business results—and the 2030 Expo countdown is ticking.
news Asia's Agencies Are Pitching More Than Ever. Here's Why That's a Good Thing. China's pitch market grew 10% in 2025 even as marketing budgets contracted. Why agencies running more pitches when spending less reveals the true value of the selection process.
news Australia Pauses Startup CGT Overhaul After Tech Sector Pressure Australia's government pauses CGT overhaul after startup sector pressure. Tax reform now includes consultation on special incentives for early-stage businesses.
campaigns Saudi Arabia Marketing: Localization Strategy Guide Global brands in Saudi Arabia shift from campaign blitzes to consistent engagement. Agencies must embrace local culture, not checkbox localization.
news OTT Viewing Up 27% Ahead of 2026 World Cup: Singapore Advertisers Face Planning Crisis OTT viewing in Singapore is up 27% as audiences shift across screens and dayparts ahead of the 2026 World Cup, forcing advertisers to rethink planning.
news PublisHer and Motivate Media Launch Structured Internship for Women in UAE Publishing PublisHer and Motivate Media launch structured internship rotating women through editorial, marketing, sales, and digital teams in UAE. Closes June 30, 2026.
news From Production to Strategy: How Agentic AI Shifts IC Team Work Workshop's agentic AI agent Cici automates IC email production, freeing teams to focus on strategy. How agentic AI differs from assistive tools and why it matters for APAC communicators.