News
Best-place-to-work certifications lack transparency on participation pools and survey response rates. Hard data shows PR agency stress and turnover rising despite awards proliferation.
News
OpenAI requires explicit user consent for ad tracking in Europe. A strategic move that signals the future of privacy-first ad platforms.
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Family governance crisis at Malaysia's largest Sarawak infrastructure conglomerate threatens leadership and shareholder confidence.
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GE HealthCare promotes Allison England to lead global markets communications. The restructuring elevates comms inside the company's top commercial team, signaling how healthcare brands now embed strategy into growth.
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Publishers are abandoning advertising for AI licensing deals. USA Today and News Corp are optimizing revenue per user while cutting ad-supported traffic, signaling a fundamental restructuring of publisher economics.
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Reputation management is an organizational design challenge, not a communications problem. Sillin's case shows why dedicated structure and CEO backing matter more than messaging.
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Merkle MENA consolidates five customer experience practices under unified leadership with Deepak Mankani's promotion. A strategic shift toward integrated CXM delivery across the Dentsu network.
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Agencies pay $30K monthly for AI visibility tools that produce inconsistent results. A critical look at market skepticism and unproven ROI.
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Over 51% of Australia is multicultural. Yet only 10% say brands reach them effectively. That's a A$100B revenue gap.
News
YouTube's Creator API opens performance data to marketers, but e-commerce attribution remains a critical gap. CMOs must rethink strategy.
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PayPal appoints Antonio Lucio as CMO to unify communications across a major 3-unit restructure. A look at how leadership strategy shapes brand coherence in fintech transformation.
creator economy
Most creator-led sports leagues are media companies in disguise. Baller League is doing something harder—building a model that treats the sport itself as the commercial asset. CEO Felix Starck tracks 'fan conversion,' not follower count.