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WPP's Ogilvy exits IBM's creative review after 32 years, citing commercial tensions. The split signals how balance-of-trade friction between tech and agency giants reshapes agency-client relationships.
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Isentia's former Chief Commercial Officer Russ Horell takes the helm at Private Media, signaling publishers are prioritizing revenue expertise over editorial credentials amid advertising pressures.
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Private Media's appointment of Russ Horell signals a broader industry shift: publishers are prioritizing commercial expertise in leadership roles to navigate flat digital revenues despite overall market growth.
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Australia's A$67B creative sector secured government backing for mandatory AI licensing, rejecting copyright carve-outs. A watershed moment for creator protection globally.
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Commonwealth Bank ends its 14-year relationship with M+C Saatchi, opening its creative account to pitch as the agency faces mounting losses across Australia.
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Spark Foundry names Christian Solomon as Melbourne MD, bringing six years of China digital experience from Mediacom. The appointment signals the agency's push into AI-driven client solutions.
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ARN files counter-claim as Kyle Sandilands dispute escalates in Federal Court over A$85M in alleged wrongful termination. The case exposes contract vulnerabilities for broadcasters across Asia-Pacific.
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Three-quarters of journalists now spot AI-written pitches, damaging PR credibility instantly. As newsrooms rely more on press releases than ever, the trust gap between PR teams and media is widening.
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We Are Different, Agent99 PR, and Herd MSL lead ANZ sweep at CommsCon Awards 2026. New award categories and stricter judging raise competitive standards across APAC PR industry.
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Unilever Foods taps SAMY to lead influencer marketing across 13 markets including Indonesia and Philippines. The shift signals Southeast Asia's growing importance in creator-led brand building.
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Miro acquires Reforge to embed AI-powered product strategy tools into its workspace platform. The deal signals how enterprise teams are shifting from building faster to deciding what to build first.
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Korean skincare brand Beauty of Joseon generated 68% of early UK sales through affiliate creators on TikTok Shop. The creator-first strategy outperformed paid advertising as K-Beauty searches surge 125% on the platform.