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Monks Bets on AI-Powered Creative with SEA Leadership Hire
Monks hires AI-focused creative leader to drive Southeast Asia expansion as S4Capital targets 20% regional revenue. Here's why it matters for CMOs.
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WPP Consolidates Production Units Under New Global Platform
WPP consolidates production under unified global platform, positioning content creation as core business driver. CMOs gain faster, AI-powered content at scale.
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Telkomsel Blocks Grab-GoTo Deal Over $7B Valuation Gap
Grab's $7B GoTo acquisition stalls as Telkomsel refuses to sell its 2% stake, exposing how state-backed investors can block major tech deals in Southeast Asia.
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We Are Social: 95% of Marketers See Social as Critical for Brands
95% of marketers now see social as critical for brands. Here's how to build presence, proof, power, and participation in fragmented ecosystems.
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Membership Stores Grow 40% as China Supermarkets Decline
Membership stores surge 40% as China's FMCG market shifts away from traditional supermarkets. CMOs must rethink distribution strategy for lower-tier cities.
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R/GA Returns for Fourth Year as Blak Powerhouse Creative Partner
R/GA's four-year partnership with Blak Powerhouse shows how agencies build sustained cultural credibility beyond one-off sponsorships. A model CMOs should study.
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AirAsia Partners HYROX for 15-City Fitness Race Circuit
AirAsia taps fitness tourism to drive 250,000 travelers across 15 APAC cities in 2026. Sports tourists spend 30% more than leisure travelers—here's how airlines monetize niche events.
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SMU Launches Singapore's First Gen AI Diploma for SME Leaders
Singapore launches first Gen AI diploma for SMEs, training non-technical leaders to bridge business strategy and AI implementation without coding skills.
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Omnicom Spins Off Jack Morton Two Months After IPG Acquisition
Omnicom divests Jack Morton just weeks after IPG acquisition, signaling holding companies' willingness to shed recently acquired assets when strategic priorities shift.
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AB InBev Tests Sports-Music Crossover for Non-Alcoholic Brand
AB InBev brings the ICC T20 World Cup Trophy to Lollapalooza to reach younger audiences where sports and music converge. Here's why non-alcoholic brands are betting on festival culture.
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How Volvo Used a Fake Brand to Reclaim 'Safety' in Malaysia's EV Market
Volvo used a fake "Selamat" brand to reclaim safety leadership in Malaysia's crowded EV market. Here's how linguistic strategy beats generic competitor claims.
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AI Paradox: Lower Game Dev Costs Fuel $25B Marketing Arms Race
AI slashed game dev costs 30%, but flooded markets with content. Now studios spend $25B on marketing just to stand out.