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Asia-Pacific gaming studios increased paid user acquisition spending 45% YoY, with Southeast Asia now accounting for 55% of global in-app promotional activity. Strategy and casual games lead the shift.
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Australia's Video Futures Collective unites eight competing streamers—Netflix, Amazon Prime, Disney, YouTube, and others—under one independent research body. A globally unprecedented move that gives advertisers unified measurement and audience insights.
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Maxibon's prosthetic cookie character campaign outperforms traditional creative in APAC. Absurdist humor formats are driving 60% higher engagement across Asia Pacific brands.
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7-Eleven Malaysia transformed its logo into a live iftar time display across storefronts, partnering with TBWA and JAKIM. The activation shows how retailers can repurpose physical infrastructure for culturally relevant marketing.
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Poorly managed press embargoes are damaging journalist relationships across Asia as newsroom consolidation leaves reporters with zero patience for PR friction.
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Sally Eagle promoted to Are Media CEO after 16 years with Australia's largest magazine publisher. The internal appointment signals the board's confidence in her commercial acumen and customer insights.
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Burson APAC's new CEO HS Chung is rejecting cost-cutting in favor of cultural integration across 10+ markets. Her strategy signals a contrarian approach as competitors slash 58% more jobs than global averages.
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TBWA HAKUHODO's Cheer Signs campaign won 8 awards at Spikes Asia and ADFEST for co-creating an inclusive visual cheering system with deaf athletes at Tokyo 2025 Deaflympics.
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QMS New Zealand consolidated street furniture, transit, and airport advertising under one platform, delivering 2.6B monthly impressions. A structural shift for Asia-Pacific outdoor media buying.
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TBWA\HAKUHODO's CHEER SIGNS project won three Silver and one Bronze Lotus at ADFEST 2026 for creating visual cheering gestures accessible to deaf athletes and spectators at Tokyo 2025 Deaflympics.
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Meta's ANZ advertising chief Naomi Shepherd exits after 14 years with no named successor, leaving a director-level vacancy as the platform navigates regional sales strategy.
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VML India names Kunal Roy as Managing Partner and Shekhar Khanna as Chief Strategy Officer, completing a 12-month leadership restructuring at the WPP-owned creative agency.