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81% of APAC Brands Blind to AI Platform Visibility
81% of APAC B2B brands cannot track visibility in AI-generated answers, with 46% misrepresented across platforms. Urgent action needed as AI captures over a third of product discovery.
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Qualtrics Wins Fifth Gartner Leadership Award for VoC Platforms
Qualtrics claims top spot in 2026 Gartner Magic Quadrant for Voice of Customer platforms for the fifth consecutive year, outranking Salesforce, Adobe, and Oracle on both evaluation axes.
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Starbucks Launches Harry Potter Campaign Across 12 APAC Markets
Starbucks rolls out Harry Potter-themed beverages and 20+ merchandise items across 12 Asia Pacific markets starting March 23. The partnership demonstrates how global entertainment IP drives retail engagement and loyalty program activation.
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TBWA HAKUHODO Wins Two Grand Prix at Spikes Asia 2026
TBWA HAKUHODO Tokyo claimed two Grand Prix awards at Spikes Asia 2026, including Creative Effectiveness for McDonald's Japan's "No Smiles" campaign. The agency finished with seven total awards, signaling how Asian agencies are winning by proving measurable business impact.
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When Radio Rebrands Collide With Legal Complications
Nova's newly launched Sydney breakfast show faced immediate crisis when co-host Tim Blackwell was served an interim AVO, forcing the network to navigate legal complications during its advertiser showcase.
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From Ticker to LeadStory: The Rise of Independent Video News in APAC
Two Australian platforms are disrupting traditional news distribution in Asia with AI-driven production and alternative revenue models. Here's why media planners should pay attention.
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Oobit Taps Katashe Group to Scale Crypto Payments in Asia
Oobit taps Katashe Group to drive digital asset payment adoption across Asia, moving crypto from experimentation into everyday retail commerce.
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Oobit Appoints Katashe Group to Lead Crypto Payments Strategy in Asia
Oobit taps Katashe Group to drive crypto payments adoption across Asia, targeting mainstream consumer spending through stablecoin infrastructure in four markets.
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Independent Agencies Surge 44% at Spikes Asia 2026 Awards
Independent agencies across Asia-Pacific claimed 44% more awards at Spikes Asia 2026, with first-time entrant Fundamental Mumbai winning Gold for its WhatsApp campaign. The surge signals a shift in creative recognition beyond traditional network agencies.
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Scape Student Living Sells Out Surprise Bondi Rooftop Event in 60 Minutes
Scape Student Living's surprise rooftop activation sold out in 60 minutes by withholding venue details until arrival. How scarcity mechanics and real-time reveals drive student housing brand engagement.
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Why Asian B2B Marketers Are Ditching Corporate Polish for Humor
75% of B2B ads fail to drive growth. Asian marketers are abandoning corporate polish for authentic humor—and a viral Norwegian campaign proves it works.
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Komerz Acquires Glassbox in $330M Deal to Unite Brand Strategy and Sales
Komerz unites brand strategy with sales measurement in $330M Glassbox acquisition, creating a 'Creative Commerce' platform that connects upper-funnel brand building to transaction-level data.