News
Australia's AI platforms face A$49.5M fines for failing age-gating by March 2026. With 60% unprepared, CMOs must prepare for regional compliance costs and potential service restrictions.
News
Vinyl Group snaps up Val Morgan Digital for US$10.5M, consolidating premium content licenses across ANZ to challenge Nine Entertainment and News Corp.
News
Telstra revives its viral "Wherever We Go" campaign with new characters, building on 27M TikTok views. CMOs: proven franchises drive memorability and earned media at lower spend.
News
Using "Lunar New Year" instead of "Chinese New Year" cost G-Dragon revenue in his largest market. CMOs must audit terminology choices before they trigger boycotts.
News
Cathay Pacific suspended Middle East flights within hours of geopolitical escalation, setting a crisis communication benchmark for Asia-Pacific airlines. Speed and clarity became competitive advantages.
News
Nestlé's market-by-market restructuring exposes how APAC communications fragmentation can amplify layoff messaging risks. CMOs must coordinate regional narratives before inconsistent employee and media messaging damages brand equity.
News
Brands now face criminal liability from creator partnerships as Vietnam prosecutes influencers and Asia tightens enforcement. CMOs must rebuild vetting protocols immediately.
News
When creator family brands fracture publicly, Asian CMOs face hidden contract risks. The D'Amelio rift reveals why sponsored deals with family units need crisis clauses.
lists
Experiential marketing spend in Asia will exceed $6B by 2026. Here's how to pick the right activation agency for your next brief.
News
National Geographic taps eight creators across TikTok and YouTube to reach 800M followers. Legacy publishers are now competing for creator talent.
News
Chinese fans demand respect: G-Dragon's "Lunar New Year" slip costs 56% of album sales. CMOs must audit celebrity terminology across markets.
News
AI readiness now demands C-suite data governance. AvePoint's 29% revenue surge shows enterprises view data oversight as essential for AI deployment, not back-office work.