news
Hoegaarden taps China's $1.5B stress-relief market with a tactile capybara arcade, shifting beer marketing from party vibes to relaxation. Sensory activations are growing 27% YoY among younger consumers seeking shareable brand moments.
news
Havas appoints two tech-focused leaders to accelerate its €400M AI transformation across Southeast Asia. CMOs should watch how the agency's Converged.AI platform delivers faster insights and privacy-compliant targeting.
news
Blind boxes are reshaping Black Friday as Pop Mart's Labubu hits 1,200% US growth. CMOs must understand how suspense-driven retail drives conversion without heavy discounts.
news
Major leadership reshuffles at Kantar, Ogury, Burson, and Ogilvy signal how APAC agencies are repositioning for AI and regional growth.
news
Indonesia summons Cloudflare and 24 others for unregistered operations, escalating digital governance enforcement across Asia's largest economy.
news
EU regulators clear Omnicom-IPG's $13.3B megamerger, creating the world's largest ad group. What it means for agency consolidation and your vendor strategy.
news
Roblox is beefing up APAC comms to navigate tightening youth-safety rules. CMOs should watch how gaming platforms build regulatory credibility amid age-verification rollouts.
news
Google's ad tech breakup could cut Asia's ad costs by 15-20%, forcing CMOs to rethink programmatic strategies as regional hubs prepare for a new competitive era.
news
Val Morgan secures 14 Vox Media titles across ANZ, positioning itself as Australia's largest youth network. CMOs gain consolidated access to 10 million monthly readers across tech, culture, and lifestyle.
news
Pinkfong's $406M IPO proves global IP franchises are the new growth engine for Asian entertainment companies. CMOs must rethink licensing and merchandising as core revenue drivers.
news
Havas denies WPP merger talks, pivoting instead to targeted APAC acquisitions that drove 8.2% organic growth in Q3. CMOs should watch how smaller, strategic deals outperform mega-mergers in Asia's digital markets.
campaigns
Heinz positions ketchup as essential to Southeast Asian Christmas tables, with 78% of Thai and Filipino households treating it as mandatory for holiday meals.